# Sweet Dating Campaigns Carrousel's Tinder Marketing Campaign Matches Girls to Macarons By Laura McQuarrie | Published 2014-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tinder-marketing-campaign References: [adsoftheworld](http://adsoftheworld.com/media/online/carrousel_sweet_tinder) Carrousel is a confectionery shop that decided to set up a [Tinder](https://www.trendhunter.com/trends/swipemart) marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron. Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a [location-based dating app](https://www.trendhunter.com/trends/bar-dating-1), this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Food-tech Marketing:** Businesses can tap into dating app trends and create similar marketing campaigns that leverage location-based dating apps in order to reach target demographics. - **Edible Products Branding:** Businesses can create digital dating profiles for their edible products to promote their brand and gain valuable audience insights from user engagement and interactions. - **Alternative Advertising Strategies:** Businesses can explore alternative advertising strategies like this Tinder campaign to help break out of traditional advertising and gain attention from previously untapped audiences. ### Industries Being Reshaped - **Confectionery and Desserts:** Confectioneries and dessert shops can leverage this Tinder marketing concept to speak directly to young women seeking a treat nearby and draw them in to their shops. - **Online Dating Apps:** Online dating apps can adapt to this food-tech marketing strategy and offer branded experiences for businesses looking to reach new audiences in innovative and unique ways. - **Social Media Marketing:** Social media marketing agencies can assist businesses in creating unique and eye-catching campaigns that set them apart from competitors and tap into new markets through unique methods of engagement. ## Related on Trend Hunter - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Culinary-Centric Dating Campaigns](https://www.trendhunter.com/trends/knorr-x-tinder.md)