# Rocky Mountain Whiskey Tincup Whiskey Was Made in the Likes of Colorado Miners By Megan Facciuolo | Published 2014-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tincup-whiskey References: [uncrate](http://uncrate.com/stuff/tincup-whiskey/) & [tincupwhiskey](http://www.tincupwhiskey.com) Jess Graber is a true country strong man whose passions consist of enjoying the great outdoors of Colorado and making a whisky called [Tincup Whisky](https://www.trendhunter.com/trends/fourteener-bourbon). He taught himself to distill back in the 70s but is now showcasing his skill sets in a new form. His all-American brand boasts a rough and tough aesthetic that is synonymous with Graber's persona and the [Colorado Rockies](https://www.trendhunter.com/trends/allstar-game-jersey). Packaged in a tin-look glass bottle, [Tincup Whiskey](https://www.trendhunter.com/trends/project-tinpup) prides itself on quality Colorado ingredients. It is made with fresh water sourced directly from Graber's backyard, which just so happens to be situated in the midst of the Rocky Mountains, and with high rye content. The spirit was seemingly named Tincup Whiskey because it is supposed to celebrate Colorado's first mining towns and miners often carried tin cups to work. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Spirits:** Craft spirits made with local ingredients and unique production methods are gaining popularity in the alcohol industry. - **Authentic Branding:** Brands that embrace a rough and tough aesthetic and have a strong connection to their creator's persona are resonating with consumers. - **Local Sourcing:** Using locally sourced ingredients, such as fresh water from specific regions, is becoming a selling point for alcoholic beverages. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can explore opportunities in crafting unique spirits that highlight local ingredients and celebrate regional stories. - **Branding:** Branding agencies and designers have an opportunity to create authentic and captivating brand identities for products, incorporating elements that resonate with consumers. - **Outdoor Tourism:** The outdoor tourism industry can promote experiences that connect visitors with the local culture, such as whiskey tastings featuring locally sourced ingredients. ## Related on Trend Hunter - [Commemorative Mountain Range Bourbons](https://www.trendhunter.com/trends/fourteener-bourbon.md) - [Tin Mining-Honoring Whiskeys](https://www.trendhunter.com/trends/tinner-bros-flavored-whiskeys.md) - [Tennessee Corn Whiskeys](https://www.trendhunter.com/trends/rocky-top-corn-whiskey.md) - [Multi-Faceted Whiskey Brand Programs](https://www.trendhunter.com/trends/project-tinpup.md) - [Adventurous Bourbon-Branded Firewood](https://www.trendhunter.com/trends/tincup-bourbon.md) - [Rocky Mountain-Flavored Whiskeys](https://www.trendhunter.com/trends/stranahans-colorado-whiskey.md) - [Instant Campfire Cocktails](https://www.trendhunter.com/trends/tincup-x-alpine-start.md) - [Trailblazing American Whiskeys](https://www.trendhunter.com/trends/trailblazing-american-whiskey.md) - [Gold Rush-Inspired Whiskeys](https://www.trendhunter.com/trends/sespe-creek.md)