# Coffee Brand Loyalty Programs The Tim Hortons Tims Rewards Program will launch in the US By Michael Hemsworth | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tims-rewards References: [chewboom](https://www.chewboom.com/2019/04/10/tim-hortons-launches-new-loyalty-program/) & [timhortons](https://www.timhortons.com) The Tim Hortons Tims Rewards is set to offer patrons in the US a way to be rewarded for their purchases to keep them happy and coming back often. The [loyalty program](https://www.trendhunter.com/trends/culvers-delicious-rewards) works by providing participants with a [hot brewed coffee or tea](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one) or a [baked good](https://www.trendhunter.com/trends/vicious-biscuit-rewards) (except Tibits and bagels) after every seventh purchase they make of 50 cents or more. Those looking to get started with the rewards program can simply visit a participating location in the US for a reusable card, by downloading the app or the digital card to their Android or iOS smartphone. The Tim Hortons Tims Rewards program will also be offering new participants with a free reward after registering and spending $1.50 or more at a participating location through April 30. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee Loyalty Programs:** Opportunity for coffee brands to implement loyalty programs to enhance customer satisfaction and encourage repeat purchases. - **Digital Rewards Cards:** The use of digital rewards cards via mobile apps presents an innovative way for customers to conveniently track and redeem rewards. - **Gamification in Loyalty Programs:** Integrating gamification elements in loyalty programs can create an engaging and enjoyable experience for customers, increasing brand loyalty. ### Who This Affects Most - **Food and Beverage:** Coffee brands and cafes can leverage loyalty programs to attract and retain customers in a competitive market. - **Mobile App Development:** Opportunity for developers to create innovative mobile apps that allow customers to easily manage and redeem rewards for coffee purchases. - **Marketing and Customer Engagement:** Companies in the marketing and customer engagement industry can provide consulting services to coffee brands to strategize and optimize their loyalty programs. ## Related on Trend Hunter - [Canadian Loyalty-Based Partnerships](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Coffee Disloyalty Programs](https://www.trendhunter.com/trends/disloyalty-program.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md)