# Handcrafted Matcha Drinks Tim Hortons is Introducing a Vibrant Range of Tims Matcha Drinks By Laura McQuarrie | Published 2026-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tims-matcha References: [newswire](https://www.newswire.ca/news-releases/tim-hortons-launches-new-lineup-of-handcrafted-matcha-beverages-made-with-high-quality-100-pure-and-authentic-matcha-tea-888801797.html)  A vibrant lineup of [Tims](https://www.trendhunter.com/trends/tim-hortons-new-lineup) matcha beverages is rolling out to [Tim Hortons](https://www.trendhunter.com/trends/golden-cinnamon-cold-foam) restaurants across Canada, treating matcha lovers to iced and hot drinks that celebrate purity and quality. The quality grade of shade-grown green tea leaves used by Tim Hortons is picked and dried, then double-ground at a low temperature to deliver authentic color and flavor. There are several options to choose from, ranging from the fluffy Vanilla Iced Matcha Latte with Cold Foam to the simple, straightforward Unsweetened Iced Matcha Latte or Hot Matcha Latte, where the hero ingredient shines. "Our matcha lineup is designed to delight both longtime matcha fans and guests who are looking to explore the world of matcha as a delicious alternative to coffee or black tea," said Matthew Feaver, Head of Innovation for Tim Hortons. ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 94% | Activity: 98% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Matcha Mainstreaming:** Specialty tea ingredients moving into national quick-service chains create room for accessible premium beverages with authenticity cues like shade-grown sourcing and low-temperature grinding. - **Customizable Tea Lattes:** Menus built around hot, iced, sweetened, unsweetened, and foam-topped formats reflect growing demand for personalized café drinks beyond coffee. - **Quality-led Beverage Storytelling:** Ingredient provenance and preparation details are becoming differentiators for mass-market drinks, opening space for brands to compete through craft-inspired narratives. ### Where This Applies - **Quick-service Restaurants:** National chains can broaden beverage occasions by introducing globally inspired drinks that attract both loyal café customers and non-coffee drinkers. - **Specialty Tea:** Rising consumer familiarity with matcha supports new retail, foodservice, and ready-to-drink formats centered on premium green tea experiences. - **Dairy and Alternatives:** Foam, latte, and iced beverage builds create demand for milk and plant-based products optimized for texture, flavor pairing, and visual appeal. ## Related on Trend Hunter - [Freshly Bottled Matcha Lattes](https://www.trendhunter.com/trends/fresh-oat-matcha-latte.md) - [Mix-and-Drink Matcha Lattes](https://www.trendhunter.com/trends/mix-and-drink.md) - [Low-Sugar Flavored Syrups](https://www.trendhunter.com/trends/sup-syrup.md) - [Multi-Benefit Daily Drinks](https://www.trendhunter.com/trends/reformed.md) - [Protein-Forward Matcha-Based Iced Drinks](https://www.trendhunter.com/trends/protein-matcha.md) - [Milky Boba Fragrances](https://www.trendhunter.com/trends/bubble-tea-eau-de-parfum.md) - [Customizable Iced Matchas](https://www.trendhunter.com/trends/handcrafted-matcha-beverages.md) - [Global Cuisine Cafe Menus](https://www.trendhunter.com/trends/pret-a-manger-summer-menu.md) - [Matcha Martinis](https://www.trendhunter.com/trends/matcha-martini.md)