# Collaborative Greek Yogurt Products Tims Dairy Strawberry Royale Has Tiptree's Jam By Michael Hemsworth | Published 2022-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tims-dairy-strawberry-royale References: [foodbev](https://www.foodbev.com/news/tims-dairy-releases-limited-edition-strawberry-yogurt/) & [timsdairy](https://www.timsdairy.co.uk)  The [Tims Dairy](https://www.trendhunter.com/trends/tim-hortons-vintage-cup) Strawberry Royale yogurt is being launched by the brand in the UK as a collaboration product that celebrates the Platinum Jubilee of Queen Elizabeth II that's taking place this year. The yogurt features a base of the brand's signature [Greek-style yogurt](https://www.trendhunter.com/trends/strained-thick-creamy-plain-greek-yogurt) that is paired with Wilkin & Sons' Tiptree's strawberry jam with champagne conserve. This gives the product a sweet flavor profile that is perfect for commemorating the aforementioned Platinum Jubilee. The Tims Dairy Strawberry Royale yogurt is arriving in a 450-gram [big pot](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos) that is launching into Ocado and Waitrose locations this month. The product features the brand's signature bio-live yogurt that is made with live active cultures along with all-natural ingredients like fresh British milk. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Food Products:** Opportunity for brands to collaborate on unique food products and increase their customer base - **Commemorative Product Launches:** Opportunity for brands to commemorate special events through product launches and generate buzz and revenue - **Greek Yogurt Expansion:** Opportunity for brands to expand their product line with Greek-style yogurt and capitalize on its growing popularity ### Where This Applies - **Food and Beverage:** As more consumers seek unique and collaborative food products, there is an opportunity for brands to innovate and expand their offerings. - **Event Planning and Marketing:** There is an opportunity for event planning and marketing companies to work with brands on commemorative product launches to generate excitement and media attention. - **Dairy:** As Greek-style yogurt gains popularity, there is an opportunity for dairy companies to expand their offerings and cater to consumer demand. ## Related on Trend Hunter - [Cornish Dairy Yogurt Products](https://www.trendhunter.com/trends/trewithen-dairy.md) - [Summertime Fruit Yogurts](https://www.trendhunter.com/trends/rachels-organic-mixed-berries-greek-style-yogurt.md) - [Cornwall-Inspired Dairy Products](https://www.trendhunter.com/trends/trewithen-dairy-products.md) - [Artisan Autumnal Yogurts](https://www.trendhunter.com/trends/spiced-plum-custard-yogurt.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Flavorful Australian Yogurts](https://www.trendhunter.com/trends/dairy-farmers-thick-creamy.md)