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# Thick-Set Cypriot Yogurts
The Tims Dairy Cypriot Style Thick Set Yogurt Has No Added Sugar

By Michael Hemsworth | Published 2020-09-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tims-dairy-cypriot-style-thick-set-yogurt
References: [talkingretail](https://www.talkingretail.com/products-news/chilled/tims-dairy-introduces-cypriot-style-yogurt-29-09-2020/) & [timsdairy](https://www.timsdairy.co.uk)

The Tims Dairy Cypriot Style Thick Set Yogurt is one of the latest offerings from the brand that will provide consumers with a rich, flavorful product to enjoy as a snack or even a dessert. The yogurt is achieved with fresh British milk along with live cultures and comes in 450 gram single-serving pots. The new yogurt features a fat content of 5% despite its rich, creamy texture and has no added sugar in the mix.

The Tims Dairy Cypriot Style Thick Set Yogurt is likely to be a hit amongst consumers looking to enjoy a rich dairy product without the high fat content associated with it. The product also supports consumer interest in the Mediterranean diet by expanding availability of the yogurt.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 23% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Cypriot-style Thick Set Yogurts:** The trend of Cypriot-style thick set yogurts presents an opportunity for brands to offer consumers a rich and flavorful dairy product with a lower fat content.
- **No Added Sugar Products:** The trend of no added sugar products creates an opportunity for brands to cater to consumers who are seeking healthier alternatives without sacrificing taste.
- **Expanding Availability of Mediterranean Diet:** The trend of expanding availability of Mediterranean diet products offers opportunities for brands to tap into the growing consumer interest in this healthy eating lifestyle.

### Who This Affects Most

- **Dairy:** The dairy industry can capitalize on the trend of Cypriot-style thick set yogurts by introducing new products that offer rich, creamy textures with lower fat content.
- **Health and Wellness:** The health and wellness industry can seize the trend of no added sugar products by developing and promoting healthier alternatives that still provide great taste.
- **Food and Beverage:** The food and beverage industry can benefit from the trend of expanding availability of Mediterranean diet products by offering a variety of options that align with this popular eating pattern.

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