# Energy Drink-Infused Refreshments Tim Hortons Tims Boost Energy Infusion Drinks Feature Red Bull By Michael Hemsworth | Published 2022-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tims-boost-energy-infusion References: [chewboom](https://www.chewboom.com/2022/07/14/tim-hortons-introduces-new-tims-boost-energy-infusion-beverages-with-red-bull/) & [timhortons](https://www.timhortons.com)  The [Tim Hortons](https://www.trendhunter.com/trends/starry-eyed-timsboost) Tims Boost Energy Infusion drinks are a new line of refreshments created in collaboration between the QSR brand and energy drink brand [Red Bull](https://www.trendhunter.com/trends/pjs-coffee-red-bull-infusion) to offer a way to delicious boost alertness. The drinks come in two flavor options including Sky's the Limit and [Sunrise Sunset](https://www.trendhunter.com/trends/sunrise-sunset-ipa), which feature raspberry and blue raspberry and coconut flavors, respectively. Each of the drinks are infused with the Red Bull Energy Drink to make them a must-try for avid fans of the brand. The Tim Hortons Tims Boost Energy Infusion drinks are arriving at participating locations in the US now, but will only be around for a limited time. The drinks each feature a dazzling color scheme to make them perfect for sharing on social media. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 91% | Activity: 100% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Energy Drink Infused Beverages:** The trend of infusing non-alcoholic beverages with energy drinks is offering opportunities to QSR and beverage companies to attract consumers seeking energy-boosting functional beverages. - **Collaborative Beverages:** The collaboration between different brands, like QSR and energy drink brands, is addressing consumer preferences for unique and innovative beverage flavors and combinations. - **Limited-time Beverages:** The introduction of limited-time beverages creates a sense of urgency among consumers to try the new products, driving traffic to QSR locations and increasing sales. ### Who This Affects Most - **Quick Service Restaurants (qsrs):** QSRs can leverage collaborative beverages to create differentiation in their menu and offer functional beverages to attract the health-conscious consumers seeking energy-boosting drinks. - **Non-alcoholic Beverages:** Collaborative energy drink-infused beverages are disrupting the non-alcoholic beverage industry as companies are innovating to include trending functional ingredients to boost health benefits. - **Energy Drinks:** Energy drink brands can partner with QSRs to reach new consumer segments and tap into the growing trend of functional beverages that offer unique flavor combinations and energy-boosting properties. ## Related on Trend Hunter - [Collaboration Cafe Energy Drinks](https://www.trendhunter.com/trends/starry-eyed-timsboost.md) - [Fruity Energy Drinks](https://www.trendhunter.com/trends/fruity-energy-drink.md) - [Caffeine-Packed QSR Drinks](https://www.trendhunter.com/trends/tim-hortons-redeye-beverages.md) - [Caffeine-Free Summertime Cafe Drinks](https://www.trendhunter.com/trends/the-tim-hortons-refreshers.md) - [Effervescent Fruit-Forward Cafe Drinks](https://www.trendhunter.com/trends/sparkling-quenchers.md) - [Energy Drink-Infused Cafe Drinks](https://www.trendhunter.com/trends/pjs-coffee-red-bull-infusion.md) - [Expansive Summertime Cafe Refreshments](https://www.trendhunter.com/trends/summer-drinks-menu.md) - [Fruity Fatigue-Fighting Drinks](https://www.trendhunter.com/trends/red-bull-infusions.md) - [Red Bull-Infused Summer Beverages](https://www.trendhunter.com/trends/red-bull-rush.md)