# Professional Utilitarian Timepieces The Timex x Alpha Industries Watch Has a Military Design By Michael Hemsworth | Published 2020-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timex-x-alpha-industries-watch References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/timex-x-alpha-watch/) & [timex](https://www.timex.com/timex-x-alpha-industries-40mm-fabric-strap-watch/Timex-x-Alpha-Industries-40mm-Fabric-Strap-Watch.html) The Timex x Alpha Industries Watch is a rugged collaboration timepiece that aims to deliver exceptional durability and versatility for wearers who lead active, demanding lifestyles. The timepiece features a military styling to speak to the brands' shared experience of making products for the military and features an anodized aluminum case in matte black. The watch is paired with a woven olive green strap to further enhance the military inspired design, while vibrant orange accents on the dial and band help to provide visual intrigue. The Timex x Alpha Industries Watch is part of the increased popularity of tactical fashion products as more consumers seek out items that are built with durability and longevity in mind. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 78% | Activity: 40% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Tactical Fashion Products:** The Timex x Alpha Industries Watch is part of the increased popularity of tactical fashion products as more consumers seek out items that are built with durability and longevity in mind. - **Rugged Collaboration Timepieces:** The Timex x Alpha Industries Watch represents the growth of rugged collaboration timepieces, providing business opportunities to create durable and versatile watches for active and demanding lifestyles. - **Military-inspired Design:** The Timex x Alpha Industries Watch showcases the continued demand for military-inspired designs, presenting an opportunity for businesses to offer products with anodized aluminum cases and vibrant accents. ### Who This Affects Most - **Fashion Accessories:** The collaboration between Timex and Alpha Industries highlights the potential for growth and innovation in fashion accessories, particularly in the tactical fashion sector. - **Watch Manufacturing:** The Timex x Alpha Industries Watch exemplifies the need for watch manufacturers to create timepieces that combine durability and style, presenting an opportunity for disruptive innovation in the industry. - **Military Gear Suppliers:** The military-inspired design of the Timex x Alpha Industries Watch suggests a potential market for suppliers to offer components and materials for the production of similar rugged collaboration timepieces. ## Related on Trend Hunter - [Adventurous Collaboration Watches](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Collaboration EDC Timepieces](https://www.trendhunter.com/trends/the-james-brand-x-timex-automatic-gmt-watch.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Stylish Expedition Timepiece Models](https://www.trendhunter.com/trends/timex-expedition-gmt-titanium.md) - [Playfully Tactical Timepieces](https://www.trendhunter.com/trends/series-1-dual-time-watch.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Aviation-Honoring Timepieces](https://www.trendhunter.com/trends/timex-x-pan-am-flyback-chronograph.md) - [Airplane Gauge Timepieces](https://www.trendhunter.com/trends/dango-specops-watch.md)