# Self-Referential Watch Models The Timex Urban Pop Features the Brand's Slogan on the Dial By Michael Hemsworth | Published 2024-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timex-urban-pop References: [shop.uncrate](https://shop.uncrate.com/products/timex-keeps-on-ticking-eco-watch) & [timex](https://timex.com)  The [Timex](https://www.trendhunter.com/trends/q-timex-1972) Urban Pop timepiece is a decidedly sleek, eco-friendly watch perfect for wearers of all ages to choose as an accessible option that also memorializes the brand's iconic slogan. The watch measures in with a 40mm case crafted out of [eco-ceramic](https://www.trendhunter.com/trends/g5600bg5) and is paired with a mineral glass crystal for everyday durability. The all-black dial is offset with a series of white indices and the brand's moniker, while the lower section is etched with the brand's slogan: "Takes a licking and keeps on ticking." This helps to revive the brand's iconic catchphrase that many consumers will recognize. The Timex Urban Pop timepiece is finished with a textured bio-based black resin strap to support comfortable everyday wear with any kind of clothing. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 63% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Eco-ceramic Materials:** The use of eco-ceramic for watch cases highlights a shift toward sustainable and environmentally friendly luxury items. - **Self-referential Designs:** Incorporating brand slogans directly onto the watch dial can enhance consumer engagement and brand loyalty through nostalgia. - **Bio-based Straps:** Textured bio-based resin straps offer a sustainable alternative to traditional materials, appealing to eco-conscious consumers. ### Industries Being Reshaped - **Watchmaking:** Adopting eco-friendly materials and self-referential design elements can rejuvenate both heritage and modern brands. - **Fashion Accessories:** Integrating sustainable components into trendy accessories aligns with the growing demand for eco-conscious fashion. - **Sustainable Materials:** The development and use of innovative materials like eco-ceramic and bio-resin could revolutionize various sectors beyond just watchmaking. ## Related on Trend Hunter - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md) - [90s-Era Sport Timepieces](https://www.trendhunter.com/trends/timex-1995-intrepid-reissue.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Studded Digital Watches](https://www.trendhunter.com/trends/t80.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Modernized 70s-Era Timepieces](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma.md) - [Aviation-Honoring Timepieces](https://www.trendhunter.com/trends/timex-x-pan-am-flyback-chronograph.md) - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md)