# Stealthy Premium Chronographs The Timex Atelier collection adds automatic and quartz models By Amy Duong | Published 2026-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timex-atelier References: [timex](https://timex.com/collections/timex-atelier)  [Timex](https://www.trendhunter.com/trends/timex-giorgio-galli-s2-automatic-38mm) has expanded its premium Atelier collection with the introduction of its first chronograph watches, the [Chronograph Automatic M1a Ti](https://www.trendhunter.com/trends/timex-atelier-chronograph-automatic-m1a-ti) and Chronograph Quartz M1q. Developed under the direction of Giorgio Galli, the new releases continue the collection’s focus on elevated materials, Swiss movements, and limited-production design. Both models feature skeletonized cases and monochromatic styling, positioning the Atelier range further into enthusiast and luxury territory. The Chronograph Automatic M1a Ti is housed in a 42mm titanium case with a black IP-coated steel middle case and reverse-panda dial. It is powered by the Swiss-made [Landeron](https://www.trendhunter.com/trends/maurice-de-mauriac) L72 automatic chronograph movement, which delivers a 43-hour power reserve and is visible through an exhibition caseback. The smaller 40mm Chronograph Quartz M1q uses a stainless steel case paired with a black guilloché dial and Swiss-made Ronda 5021.D quartz movement with a 54-month battery life. Image Credit: Timex Atelier ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 99% | Activity: 96% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Accessible Luxury Chronographs:** Premium specs such as Swiss movements, titanium cases, and limited-production styling are narrowing the gap between heritage mass-market brands and traditional luxury watchmakers. - **Skeletonized Case Design:** Visible mechanical architecture and layered case construction create a technical aesthetic that appeals to collectors seeking craftsmanship without conventional dress-watch formality. - **Quartz Premiumization:** High-end quartz models with refined dials, durable materials, and long battery life signal growing space for luxury positioning beyond purely mechanical watch narratives. ### Sectors Adopting This - **Watchmaking:** Established watch brands are finding new differentiation through hybrid portfolios that pair automatic enthusiast models with precision quartz alternatives at premium price points. - **Luxury Goods:** The use of limited runs, elevated materials, and monochromatic design language reflects a broader shift toward attainable exclusivity in prestige consumer products. - **Fashion Accessories:** Watches with sculptural cases and minimalist color palettes are becoming statement accessories that merge technical credibility with contemporary style codes. ## Related on Trend Hunter - [Solar E-Ink Watches](https://www.trendhunter.com/trends/lightink.md) - [Dual-Time Travel Watches](https://www.trendhunter.com/trends/split-gmt.md) - [Summer Luxury Watches](https://www.trendhunter.com/trends/bvlgari-2.md) - [Modern Lightweight Smartwatches](https://www.trendhunter.com/trends/watch-6.md) - [Vintage Watch Collections](https://www.trendhunter.com/trends/collectibles-vi.md) - [Colorful Sports Watches](https://www.trendhunter.com/trends/pioneer-centre-seconds-sun-berry.md) - [Outdoor Athlete Smartwatch Models](https://www.trendhunter.com/trends/honor-watch-6.md) - [Flying Carousel Watch](https://www.trendhunter.com/trends/freak-x.md) - [Military-Approved Timepiece Ranges](https://www.trendhunter.com/trends/bremont-hmaf-collection.md)