# Ghostly Purple Watches Timex and Ghostly International Partnered Together to Launch a New Watch By Lima Kalim | Published 2024-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timex-and-ghostly-international References: [timex](http://timex.ca/products/navi-xl-automatic-41mm-synthetic-rubber-strap-watch-tw2u99900)  [Timex](https://www.trendhunter.com/trends/timex-t80-keith-haring) and Ghostly International partnered together to launch a new watch, The Timex x Ghostly Navi. Ghostly International is marking 25 years in business this year. The [collaboration](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch) is a significant achievement for both brands and is designed to attract a worldwide audience with its innovative and enduring design. The Timex x Ghostly Navi boasts a 38mm stainless steel case with a black aluminum top ring. The top ring is inscribed with the names of some of the Ghostly team’s favorite cities worldwide, with Ann Arbor featured in 'Ghostly purple' as a nod to the brand’s place of origin. The black dial is encased under a flat mineral glass crystal with a beveled edge. It includes several thoughtful details: luminous hands for improved visibility, Timex and Ghostly branding below noon, and striking Arabic numerals in the distinctive purple hue at 3, 6, and 9. Image Credit: Timex ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 100% | Activity: 100% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Wristwear:** The partnership between Timex and Ghostly International exemplifies how collaborations can merge aesthetics and functionality, creating unique market niches. - **Heritage-inspired Designs:** By incorporating 'Ghostly purple' and city names, the Timex x Ghostly Navi highlights the trend of brands celebrating their heritage through design elements. - **Smart Functionality Evolved:** The inclusion of luminous hands and detailed engravings offers a glimpse into how traditional watchmaking is embracing modern advancements for enhanced user experience. ### Where This Applies - **Fashion and Accessories:** Innovative collaborations between fashion and technology brands are transforming the accessories market by blending artistry with functionality. - **Technology Integration:** Watchmakers are finding new ways to integrate advanced materials and designs, pushing the boundaries of traditional timepiece technology. - **Luxury Goods:** Exclusive partnerships and unique design elements are increasingly characterizing the luxury goods sector, appealing to a discerning audience. ## Related on Trend Hunter - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md) - [Illuminated Metal Watches](https://www.trendhunter.com/trends/1986-tribute-watch.md) - [Collaboration EDC Timepieces](https://www.trendhunter.com/trends/the-james-brand-x-timex-automatic-gmt-watch.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Colorful Transparent Watch Designs](https://www.trendhunter.com/trends/transparent-watch-design.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Stylish Expedition Timepiece Models](https://www.trendhunter.com/trends/timex-expedition-gmt-titanium.md) - [Adventurous Collaboration Watches](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch.md)