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# Vintage Military Archive Timepieces
The Timex Allied Watch Balances Reliability with Style

By Michael Hemsworth | Published 2018-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/timex-allied-watch
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/timex-allied-watch/) & [mrporter](https://www.mrporter.com/en-us/mens/timex/allied-stainless-steel-and-stonewashed-leather-watch/1125995?ppv=2)

The Timex Allied Watch is a stylish accessory that draws inspiration from [military timepieces of the past](https://www.trendhunter.com/trends/benrus-dtu2ap) to offer a vintage way to keep time that balances the best of both function and form. The timepiece features a distinctly [rugged look](https://www.trendhunter.com/trends/marine-type-3) that makes it appear almost preowned, which is achieved with materials like brass for the casing and stonewashed leather for the strap. This attention to style and quality makes it suitable for everyday wear or formal occasions without looking out of place in either scenario.

The Timex Allied Watch is outfitted with a quartz movement and a water-resistant design that will handle depths as low as 50 meters. The timepiece is part of the stylistic move towards [vintage-inspired accessories](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma) as consumers seek out the aesthetics and quality standards of yesteryear with a modern twist.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 81% | Activity: 88% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Timepieces:** The trend towards vintage aesthetics and quality standards with a modern twist presents an opportunity for watch manufacturers to create new and innovative timepieces that appeal to consumers.
- **Military-inspired Fashion Accessories:** The trend towards military-inspired fashion accessories presents an opportunity for designers to create unique products that appeal to consumers looking for rugged, durable style.
- **Sustainable Fashion:** The trend towards sustainable fashion presents an opportunity for designers to incorporate eco-friendly materials in the creation of long-lasting, quality products that appeal to environmentally-conscious consumers.

### Industries Being Reshaped

- **Watch Manufacturing:** The trend towards vintage-inspired timepieces presents an opportunity for watch manufacturers to create new and innovative designs that appeal to consumers.
- **Fashion Accessories:** The trend towards military-inspired fashion accessories presents an opportunity for designers to create unique products that appeal to consumers looking for rugged, durable style.
- **Sustainable Fashion:** The trend towards sustainable fashion presents an opportunity for fashion brands to create eco-friendly products that appeal to environmentally-conscious consumers and differentiate themselves in a crowded marketplace.

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