# Video Game Street Parties Times Square Xbox ‘Kinect' Launch Takes it to the Streets By Amanda Chang | Published 2010-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/times-square-kinect-launch References: [notcot.org](http://www.notcot.org/post/35859/) & [youtube](http://www.youtube.com/watch?v=cmxUtrygPK0) By now you’ve all heard about the [dance frenzy](https://www.trendhunter.com/trends/dance-it) that’s been happening surrounding the new [Xbox 360](https://www.trendhunter.com/trends/hyperkin) game ‘Kinect,’ and nothing compares to the [New York Times](https://www.trendhunter.com/trends/crossplay) Square ‘Kinect’ Launch. From the looks of it, Times Square was the ultimate party and definitely the place to be as it featured hip-hop/R&B star Ne-Yo and hundreds of dancers. Good music, *tons* of dancing - why didn’t I think to go to New York? Check out the video to see the sweet Kinect party frenzy that went down in the Big Apple. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 14% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Launch Events:** Companies can use virtual reality to create interactive and immersive launch events for their products. - **Gamification Marketing:** Brands can incorporate gaming elements into their marketing strategies to attract and engage with consumers. - **Augmented Reality Parties:** Using augmented reality technology, companies can create unique and engaging experiences for event attendees. ### Sectors Adopting This - **Video Games:** The video game industry can leverage innovative event marketing strategies to generate buzz and excitement for new releases. - **Entertainment:** Entertainment companies can use gamification marketing to promote their products and services and increase audience engagement. - **Advertising:** Advertising firms can explore the use of augmented reality in creating unique and memorable brand experiences for consumers. ## Related on Trend Hunter - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md) - [At-Home Dance Fitness Experiences](https://www.trendhunter.com/trends/zumba-fitness-party.md) - [Finger-Focused Dancing Video Games](https://www.trendhunter.com/trends/orb-finger-dance-machine.md) - [Music-Playing Gaming Controllers](https://www.trendhunter.com/trends/singing-xbox-controller.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Virtual Reality Dance Games](https://www.trendhunter.com/trends/just-dance-vr-welcome-to-dancity.md)