# Colossal Interactive Billboards Google's Giant Times Square Billboard Hosts an Android Game By Laura McQuarrie | Published 2014-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/times-square-billboard References: [designtaxi](http://designtaxi.com/news/370928/Google-s-Interactive-Times-Square-Billboard-Is-Broadway-s-Largest-Ever/) & [mashable](http://mashable.com/2014/11/24/google-interactive-billboard/) Of all the Times Square billboards that compete for attention, sometimes bigger really is better. Google recently installed an impossible-to-miss billboard ad on [Broadway](https://www.trendhunter.com/trends/chazmo-the-musical), which spans an entire block. The massive ad is powered by a [Mitsubishi](https://www.trendhunter.com/trends/gacha-catch) Electric display and has a 4K display resolution that comes from 15 million individual pixels. As for what's being displayed on the billboard, Google is using it to host a playable Android game where members of the public can customize their own 'Androidify' characters by dressing them up, and then get the custom Android characters printed on postcards and t-shirts as souvenirs on site. In the future, as well as using this gigantic ad space to promote its own products, Google will be donating space to non-profit organizations like [Charity Water](https://www.trendhunter.com/trends/asda-tickled-pink) and WWF. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** The trend for interactive billboards powered by advanced display technology can be capitalized upon by the advertising industry by creating immersive ad experiences for users and boosting brand engagement. - **Playful Marketing:** Interactive billboards that allow users to participate in the brand's marketing can be used to create a playful brand identity and foster a deeper connection with consumers. - **Digital Souvenirs:** The idea of printing custom souvenirs on-site at events using digital technology can be utilized by the events and tourism industry to create unique experiences for attendees. ### Where This Applies - **Advertising:** The advertising industry can utilize interactive billboards to create immersive ad experiences for users and boost brand engagement. - **Marketing:** Interactive billboards can be used by the marketing industry to create a playful brand identity and foster a deeper connection with consumers. - **Events and Tourism:** The events and tourism industry can utilize digital technology to create unique experiences for attendees by printing custom souvenirs on-site at events. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [In-Game Billboard Advertising](https://www.trendhunter.com/trends/gameloft-for-brands.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md)