# Social Media Candy Campaigns Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar By Katherine Pendrill | Published 2016-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/timeout-bar References: [foodmag.au](https://foodmag.com.au/cadbury-hooks-up-with-snapchat/) & [cadbury.au](https://www.cadbury.com.au/About-Cadbury/Competitions/TIMEOUT-Snapchat-Winners.aspx) This past December, [Cadbury](https://www.trendhunter.com/trends/advent-campaign) teamed up with [Snapchat](https://www.trendhunter.com/trends/snapchat-and-gelato-messina) to promote its TimeOut bar in a creative and engaging way. These days, social media is one of the most effective ways for brands to reach out to young consumers. This campaign demonstrates how the [interactive nature of social media](https://www.trendhunter.com/trends/falling-treats) can be used to create buzz around a product. The campaign for Cadbury's TimeOut bar involved asking consumers to snap a photo of the candy bar and then add their own creative touch. As an incentive, the brand offered a grade prize of $10,000 to whoever could produce the most creative snap. To drive awareness about the competition, the brand enlisted the help of New York-based artists Yok & Sheryo. These artists created three pieces of eye-catching street art depicting a TimeOut moment, which served as inspiration for consumers participating in the campaign. By drawing a parallel between the use of Snapchat and the fun of enjoying a TimeOut bar, Cadbury managed to effectively engage with young consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Engaging Social Media Campaigns:** There is an opportunity for brands to create interactive and engaging campaigns on social media platforms to reach young consumers. - **Incentivized User-generated Content:** Encouraging users to participate in a campaign by offering a prize for the most creative submission can incentivize the creation of user-generated content. - **Artistic Collaborations:** Collaborating with artists can add an extra creative element to a social media campaign and attract more attention to a brand. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from creating fun and engaging social media campaigns to promote their products to young consumers. - **Marketing and Advertising:** Incentivized user-generated content campaigns can provide opportunities for marketing and advertising agencies to showcase their creativity. - **Art and Design:** Art and design industries can collaborate with brands to create eye-catching and unique social media campaigns that showcase their skills to a wider audience. ## Related on Trend Hunter - [Friendship-Inspired Desserts](https://www.trendhunter.com/trends/snapchat-and-gelato-messina.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Gen X Candy Campaigns](https://www.trendhunter.com/trends/barcade-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md)