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# Cozy Timeless Lounge Sets
Pure Balanxed's Organic Natural Set is Versatile, Cozy, and Effortless

By Kalin Ned | Published 2022-07-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/timeless-lounge-set
References: [purebalanxed](https://www.purebalanxed.com/collections/spring-organics-for-all/products/the-organic-natural-set)

The Organic Natural Set by [Pure Balanxed](https://www.trendhunter.com/trends/pure-rush-soap) is a timeless lounge set that is ideal for a number of occasions—from doing chores or working from home to going on a nice, relaxing walk or meeting up with a friend for coffee.

The timeless lounge set is comprised of the Organic Oversized Crewneck and the Organic Shorts. The fit is relaxed and comfortable. The shorts also include pockets, a stretchy waistband, and a drawstring. The Organic Natural Set is made in Toronto, with an emphasis on sustainability and ethical production practices. The pieces are made with organic cotton which uses 90% less water than traditional cotton. All of the fabrics that Pure Balanxed uses are [OEKO-TEX](https://www.trendhunter.com/trends/ettitudes-waffle-robe) standard 100 certified.

Image Credit: Pure Balanxed

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 62% | Activity: 68% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Fashion:** Opportunities for using organic and eco-friendly materials and ethical production practices to disrupt the fashion industry.
- **Versatile Lounge Wear:** Potential for adaptable and multifunctional clothing items that can be worn both at home and out and about disrupting traditional fashion categorization.
- **Comfort Wear:** Opportunities to innovate in the industry of cozy wear as more people continue to work from home and prioritize comfort.

### Sectors Adopting This

- **Fashion and Retail:** Opportunities for sustainable fashion to disrupt traditional fast fashion industry and increase demand for eco-friendly fabrics and ethical production practices.
- **Athleisure and Loungewear:** Potential for creating versatile and comfortable loungewear that can double as casual wear and athletic wear to disrupt traditional leisurewear industry.
- **Sustainable Textiles:** Innovating new eco-friendly and sustainable textile technology to disrupt the traditional textile industry and reduce their environmental impact.

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