# Multi-Generational Fashion Collections Chasing Unicorns' Timeless Clothing Designs are Artistic By Kalin Ned | Published 2018-07-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/timeless-clothing References: [chasingunicorns.au](https://www.chasingunicorns.com.au/pages/about) Chasing Unicorn is a contemporary fashion label with strong vintage roots that believes in the value of timeless clothing. Advocating for sustainability within the industry, the brand embraces a philosophy that is essentially the antithesis to fast fashion. The timeless clothing is produced by hand from a workshop, based in Byron Bay, Australia. The garments are made with durability and aesthetic in mind. In addition, Chasing Unicorns offers a selection of vintage items that have been carefully selected based on their "wearability, quality, collectability," as well as their degree of integration within the label's original timeless clothing line. With an aim to reach a collection that embraces "[pure bohemian, rock and roll fun](https://www.trendhunter.com/trends/tiger-and-the-monkey)," Chasing Unicorns designs its offerings to be [accessible across multiple generations](https://www.trendhunter.com/trends/gap-and-den) and a token of familial closeness between parents and their kids. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Timeless Clothing:** Opportunity for disruption: Develop sustainable and durable clothing lines that prioritize longevity and aesthetic appeal. - **Vintage Fashion:** Opportunity for disruption: Curate unique and high-quality vintage items to integrate into contemporary clothing collections. - **Multi-generational Fashion:** Opportunity for disruption: Create fashion collections that appeal to multiple generations and foster a sense of familial connection. ### Who This Affects Most - **Fashion:** Opportunity for disruption: Innovate within the fashion industry by offering timeless, sustainable, and multi-generational clothing options. - **Vintage Retail:** Opportunity for disruption: Explore the potential of curating and selling carefully selected vintage items that align with modern fashion trends. - **Sustainable Fashion:** Opportunity for disruption: Drive sustainability in the fashion industry by promoting the production and consumption of timelessly designed and durable apparel. ## Related on Trend Hunter - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md) - [99-Year Capsule Collections](https://www.trendhunter.com/trends/66north-2.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md)