# Timed Water Bottle Caps This Water Bottle Reminds You of When to Get More H2O By Michael Baxter | Published 2014-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/timed-water-bottle References: [notcot.org](http://www.notcot.org/post/57529/Vittel-Refresh-Cap-by-Ogilvy-Paris-since-most-people-fo/) & [notcot.org](http://www.notcot.org/post/57529/Vittel-Refresh-Cap-by-Ogilvy-Paris-since-most-people-fo/) The Refresh Cap is a [timed water bottle](https://www.trendhunter.com/trends/drinko) that reminds you to get your water as much as possible. It's rare these days that people get the [recommended amount of water](https://www.trendhunter.com/trends/drip-hydration-tracker). It's not necessarily because people are choosing not to drink water, but moreso because people are simply forgetting to go out and do it. The Refresh Cap is going to solve this problem. The cap works by starting a timer every time the bottle is twisted closed. The timer is an hour so you won't go too long without getting hydrated. Over-hydration is an issue, but with some well-thought out preparation, it can be a smart way to get yourself the recommended amount per day. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Timed Water Bottle Caps:** Disruptive innovation opportunity: Develop smart water bottle caps with timers to remind users to stay hydrated. - **Water Consumption Reminder Technology:** Disruptive innovation opportunity: Create wearable devices or smartphone apps that remind individuals to drink water at regular intervals. - **Hydration Tracking Devices:** Disruptive innovation opportunity: Design sensor-based devices that monitor and analyze an individual's water intake throughout the day. ### Where This Applies - **Health and Wellness:** Disruptive innovation opportunity: Integrate timed water bottle caps or hydration tracking devices into health and wellness products to promote healthy hydration habits. - **Smart Home Technology:** Disruptive innovation opportunity: Incorporate timed water bottle caps or water consumption reminder technology into smart home devices to enhance the overall wellness experience. - **Sports and Fitness:** Disruptive innovation opportunity: Partner with sports and fitness brands to develop timed water bottle caps or hydration tracking devices that can be used during workouts or outdoor activities. ## Related on Trend Hunter - [Rewarding Hydration Apps](https://www.trendhunter.com/trends/pl-smartcap.md) - [Hydration Level Tracking Bottles](https://www.trendhunter.com/trends/waterh.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md) - [Hydration Tracking Tools](https://www.trendhunter.com/trends/water-watch.md) - [Hydration Reminder Extensions](https://www.trendhunter.com/trends/drink-water.md) - [Oversized Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/ghydion-gallon.md) - [Bacteria-Banishing Bottle Caps](https://www.trendhunter.com/trends/smart-water-bottle-cap.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md)