# Wet is the New Dry D&G and Alexander McQueen Get Wet on the Runway By Juan Carlos Bonilla | Published 2007-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/time-to-get-wet-the-wet-look-is-the-new-trend-in-fashion References: [fashion156](http://www.fashion156.com/man/featured/#) Fashion designers around the world, including Alexander McQueen and [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), have taken to the wet look. By utilizing liquid shine finishes and other techniques, the new trend offers a refreshing contrast against the bold, matte looks that are also big this year. If you want more visual examples of the wet look, you can check out fashio156.com where you'll find a [new type of catwalk](https://www.trendhunter.com/trends/pixelated) and an extraordinary photo proposal. They know the most important topic of interest for you are the latest outfits, so they prominently showcase them on the site. Ready to get soaked? ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 74% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wet Look Fashion:** Fashion designers are embracing the wet look trend, utilizing liquid shine finishes and other techniques to offer a refreshing contrast against matte looks. - **Bold Matte Looks:** Bold, matte looks are also big this year, offering a striking contrast against the wet look trend. - **Liquid Shine Finishes:** The trend of utilizing liquid shine finishes in fashion is on the rise, seen in collections by designer brands such as D&G and Alexander McQueen. ### Where This Applies - **Fashion Industry:** Fashion designers are utilizing the wet look and bold matte looks trends to create innovative collections and appeal to different consumer preferences. - **Cosmetics Industry:** The trend of liquid shine finishes may lead to the creation of new cosmetics products and formulations that mimic the wet look in fashion. - **Photography Industry:** The wet look trend has inspired new forms of artistic expression in photography, such as the extraordinary photo proposal showcased on fashio156.com. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md)