# Private Label Skincare Lines Time to Blossom is a Korean Skincare Line by Retailer Åland By Rebecca Byers | Published 2016-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/time-to-blossom References: [thedieline](http://www.thedieline.com/blog/2016/3/9/time-to-blossom) [Time to Blossom](https://www.trendhunter.com/trends/temple-balms) is a new private label [skincare line](https://www.trendhunter.com/trends/herbalife-hlskin) recently launched by [Korean retailer](https://www.trendhunter.com/trends/selfcare-essentials) Åland. The range features wholesome branding with illustrations by artist Yeji Yun that include an assortment of animal characters each with a distinct personality. Created by Crosspoint Design Studio, the branding and packaging for Time to Blossom succeeds in telling a memorable story, no matter how short. The range, which features personal products such as toner, lotion, shampoo and conditioner and deodorant, allocates a particular animal character to each product, creating a distinct, unified packaging scheme that strengthens the brand narrative as a whole. Given that consumers are already familiar with Åland as a retailer, Time to Blossom is likely to resonate well with shoppers through its easily relatable story. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Private Label Skincare:** Opportunity for retailers to create unique, personalized skincare lines with strong branding and packaging that tells a memorable story. - **Wholesome Branding:** Growing demand for skincare products with branding and packaging that tells a unified narrative through the use of distinct characters and illustrations. - **Korean Skincare:** Continued popularity of Korean skincare products and their unique formulation methods, leading to a rise in private label options for retailers. ### Where This Applies - **Retail:** Opportunity for retailers to differentiate themselves with private label skincare lines that tell a memorable story and create a strong brand narrative. - **Personal Care:** Growing demand for skincare products with unique branding and packaging that offer a personalized experience for consumers, creating opportunities for private label skincare lines in the personal care industry. - **Art and Design:** Increasing demand for illustrations and distinct characters in product branding and packaging, making the art and design industry a valuable partner for creating successful private label skincare lines. ## Related on Trend Hunter - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/real-root-by-sprouts.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [High-Performance Cosmetic Lines](https://www.trendhunter.com/trends/clariant.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md)