# Automobiles as Time Machines This 2010 Lexus RX Ad Turns Back the Hands of Time By Vincent Salera | Published 2009-03-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/time-machine-automobiles-lexus-2010-can-turn-back-time References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/11/544302/) This commercial for the new 2010 [Lexus](https://www.trendhunter.com/trends/lexus-and-universal-pictures) [RX](https://www.trendhunter.com/trends/lexus-film-masters-challenge) uses striking cinematic special effects and an engaging musical score to show that this impressive automobile can avoid accidents due to its advanced features, including heads-up navigation. The dramatic scene where individuals walk to the Lexus after an accident and manually push back the vehicles does a great job of showing us how *comforting* it could be to have all these new safety features. The ad was created by advertising agency [Team One](https://www.trendhunter.com/trends/parking-lot-pop-up) / El Segundo, CA with creative direction by Chris Graves, Jon Pearce and Gavin Lester. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic Special Effects:** The use of cinematic special effects in automobile commercials presents an opportunity for creating visually captivating and engaging advertisements. - **Advanced Safety Features:** The focus on advanced safety features in automobile ads highlights the potential for innovation in creating vehicles with enhanced accident prevention technologies. - **Comforting Auto Experiences:** Automobile advertisements that emphasize the comforting experience of driving can lead to disruptive innovation in creating vehicles that prioritize driver comfort and well-being. ### Sectors Adopting This - **Automobile Advertising:** The automobile advertising industry can explore new ways to integrate cinematic special effects into commercials, providing a fresh and captivating approach to promoting vehicles. - **Automotive Technology:** Developing advanced safety features for automobiles can revolutionize the automotive technology industry, making vehicles safer and more reliable on the road. - **Automobile Manufacturing:** The automobile manufacturing industry has the opportunity to prioritize driver comfort and create vehicles that offer a soothing and comfortable experience for drivers and passengers alike. ## Related on Trend Hunter - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md)