# Classic Noir Fashion Time Homme 2009 Autumn/Winter Campaign is All About the Modern Gentleman By Meghan Young | Published 2009-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/time-homme-2009 References: [swipelife](http://swipelife.com/2009/09/29/time-homme-autumnwinter-2009-campaign/) & [time.co.kr](http://www.time.co.kr/) If gray is the new black, the [Time Homme](https://www.trendhunter.com/trends/cultivated-salmon-skincare) 2009 Autumn/Winter Campaign politely disagrees. Featuring the color noir amidst its family of gray cousins, the Korean Label creates a line that exudes, as Swipelife so aptly puts it, “[manly elegance](https://www.trendhunter.com/trends/luxury-menswear-campaign).” Modeled by the beautiful Clement Chabernaud and photographed by Karim Sadli, both are able to capture the classic charm these clothes hold. The Time Homme 2009 Autumn/Winter Campaign reiterates the return of the gentleman with a modern twist. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Noir Fashion:** The revival of noir fashion presents opportunities for brands to create modern interpretations of classic elegance. - **Gray Couture:** The emergence of gray as a fashionable alternative to black opens up possibilities for design innovation in the fashion industry. - **Modern Gentleman:** The reemergence of the gentleman aesthetic creates space for brands to cater to the modern man while maintaining a sense of timeless style. ### Who This Affects Most - **Fashion:** The fashion industry can explore new design directions inspired by the classic noir and gray couture trend. - **Photography:** Photographers can experiment with capturing the elegance and charm of the modern gentleman aesthetic in their work. - **Modeling:** Models can embrace and embody the essence of the modern gentleman in their poses and expressions, reflecting the trend in the fashion industry. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)