# Rotating Time Clocks The '10:11' Clock Tells Time by Moving the Numbers Not the Hands By Michael Hemsworth | Published 2017-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/time-clocks References: [yankodesign](http://www.yankodesign.com/2017/01/13/re-telling-the-time/) The standard design of time clocks sees the hands of the timepiece rotate and point to numbers to indicate time, but the '10:11' takes a different approach. Instead of simply having numbers around the perimeter and having arms rotate to point at them, the '10:11' clock instead rotates the perimeter and allows the [hands to stay still](https://www.trendhunter.com/trends/tilt-smart-clock). The '10:11' clock is the design work of Peter Yu Hanchen and helps to change perceptions of how time clocks can work to tell the time. The timepiece features [two rotating dials](https://www.trendhunter.com/trends/type-8-daniel-engelberg) that pertain to the hours and the minutes; the former is white and points to the left, whereas the latter is red and points to the right. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Rotating Time Clocks:** The '10:11' Clock introduces a new approach to timekeeping by rotating the perimeter instead of the hands. - **Time Display Innovations:** The '10:11' Clock challenges traditional time display designs, opening up opportunities for creative and unconventional methods of displaying time. - **Perception-shifting Timepieces:** The '10:11' Clock redefines how people perceive time clocks, presenting a disruptive innovation opportunity to create unique and thought-provoking timepieces. ### Sectors Adopting This - **Watchmaking:** The '10:11' Clock inspires watchmakers to explore alternative ways of displaying time, pushing the boundaries of traditional watch design. - **Home Decor and Design:** The '10:11' Clock sparks innovation in home decor by providing a unique and eye-catching timepiece that can complement modern interior design aesthetics. - **Technology and Gadgets:** The '10:11' Clock's unconventional approach to timekeeping presents an opportunity for tech companies to develop innovative digital time display solutions. ## Related on Trend Hunter - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Perforated Metal Clocks](https://www.trendhunter.com/trends/moov-and-coo.md) - [Orbital Timepiece Designs](https://www.trendhunter.com/trends/radius-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md)