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# Loyalty-Based Pastry Promotions
Tim Hortons Has Announced Discounted 'Timbits' Days for Members

By Colin Smith | Published 2022-02-02 | Updated 2022-02-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/timbits-days
References: [qsrmagazine](https://www.qsrmagazine.com/news/tim-hortons-sell-1-timbits-limited-time) & [timhortons](https://www.timhortons.ca/?lang=en/?a)

![Loyalty-Based Pastry Promotions](https://cdn.trendhunterstatic.com/thumbs/470/timbits-days.jpeg)

Tim Hortons, the Canadian coffee shop and fast-food restaurant, has announced a new promotion where, beginning February 1st, Tuesdays will become [Timbits](https://www.trendhunter.com/trends/mothers-day-timbit-arrangement) days. Customers who live in the United States that are registered on Tim Hortons' [Tims Rewards application](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons) will be able to order a 10-pack of Timbits for $1 every Tuesday until May 10th.

Customers will only be able one pack per day by loading the promotion into the 'Offers' section on the mobile app, then ordering directly from the app or scanning the app in-store. These 10-pack Timbit boxes can be customized, allowing the customer to choose which Timbit flavors go into the box, such as Honey Dip, Apple Fritter, or Strawberry-Filled. Alternatively, customers can simply order 'Assorted,' which includes a mix of various pre-selected flavors.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 34% | Activity: 42% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Loyalty-based Promotions:** Similar loyalty-based promotions that reward frequent customers with discounts.
- **Customized Product Offerings:** Customization options for a variety of products will enhance customer engagement and satisfaction.
- **Mobile App Ordering:** Mobile app ordering and exclusive promotions will enhance the customer experience and drive loyalty.

### Industries Being Reshaped

- **Food and Beverage:** Innovations in promotions and customization within the food and beverage industry.
- **Mobile Applications:** Innovations in mobile app development and offers will drive customer acquisition and retention.
- **Retail and Fast Food:** New and unique promotions and customer loyalty programs within the fast food and retail industries.

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