# Celebrity-Themed Donut Holes Tim Hortons and Justin Bieber are Collaborating on Timbiebs By Laura McQuarrie | Published 2021-11-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/timbiebs References: [people](https://people.com/food/justin-bieber-teams-with-tim-hortons-timbiebs-timbits-merchandise/) Tim Hortons and Justin Bieber teamed up to create a new line of limited-edition [Timbiebs Timbits](https://www.trendhunter.com/trends/biebs-brew) featuring all sorts of fun flavors that will appeal to fans of the singer and franchise. The Justin Bieber-themed donut holes introduce bold new varieties like chocolate white fudge, sour cream chocolate chip, and birthday cake waffle, which will only be available for a limited time. This collab with the Canadian star satisfies a long-time desire, since Bieber says "Doing a Tim Hortons collab has always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart." Available across the United States and Canada as of November 29th, the all-new Timbiebs will be launching alongside a selection of [Timbiebs Timbits merch](https://www.trendhunter.com/trends/tim-hortons-7). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity Collaborations:** Businesses can partner with celebrities to create innovative products that cater to fans and generate buzz. - **Limited-edition Products:** Creating limited-edition products can drive sales by creating a sense of urgency and exclusivity among consumers. - **Branded Merchandise:** Diversifying revenue streams and creating additional branding opportunities can be achieved through the creation and sale of branded merchandise. ### Industries Being Reshaped - **Food and Beverage:** Collaborations between celebrity and food and beverage brands can create new and exciting products for consumers. - **Entertainment:** Collaborations between celebrity and entertainment brands can create cross-promotional opportunities to expand each other's audiences. - **Retail:** Drawing inspiration from popular celebrities can boost sales and create a unique customer experience in the retail industry. ## Related on Trend Hunter - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Bite-Sized Cheesecake Snacks](https://www.trendhunter.com/trends/blueberry-cheesecake-filled-timbit.md) - [Biscoff Holiday Menu Items](https://www.trendhunter.com/trends/tim-hortons-8.md) - [Dessert-Inspired Donut Menus](https://www.trendhunter.com/trends/tim-hortons-dream-donuts.md) - [Chocolate Hazelnut Offerings](https://www.trendhunter.com/trends/tim-hortons-x-nutella.md) - [Cafe Brand Ice Creams](https://www.trendhunter.com/trends/tim-hortons-ice-cream.md) - [Savory Canadiana Cafe Snacks](https://www.trendhunter.com/trends/tim-hortons-uk.md) - [Canadiana QSR Donuts](https://www.trendhunter.com/trends/canadiana-donut-menu.md) - [Collaborative Candy-Studded Cookies](https://www.trendhunter.com/trends/dream-cookies.md)