# Gilded Coffee Branding Timbertrain Coffee Was Packaged in a Way That Makes It Appear High Quality By Mishal Omar | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/timbertrain-coffee References: [thedieline](http://www.thedieline.com/blog/2017/3/8/timbertrain-coffee-roasters) & [thedieline](http://www.thedieline.com/blog/2017/3/8/timbertrain-coffee-roasters) Timbertrain Coffee Roasters is a brand based in Vancouver, Canada which enlisted the creative agency Palms to design the branding for its products. Palms chose to take a sophisticated route in designing the packaging, with the goal of making the coffee products appear high quality without looking over the top. As a result, the brand chose a [muted gold color](https://www.trendhunter.com/trends/bird-bros-gloriously-golden) to cover both its paper packages and its [cold brew bottles](https://www.trendhunter.com/trends/nitroinfused-cold-coffee). The gilded packaging works to make the coffee beans and cold brew coffee bottles look sophisticated and as though they hold a [premium product](https://www.trendhunter.com/trends/common-coffee), while still being simple and elegant. Timbertrain Coffee's products are high quality, and their branding ensures that this is reflected in the way they appear to consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Branding:** Brands can use sophisticated and muted colors to convey a sense of premium quality and elegance. - **Simplicity in Design:** Brands can opt for simple yet elegant design to promote their brand and products. - **Premium Perception:** Using gilded packaging and design elements can promote a sense of premium quality in the eyes of the consumer. ### Industries Being Reshaped - **Coffee Industry:** Companies in the coffee industry can utilize sophisticated and elegant branding to attract consumers looking for premium products. - **Beverage Industry:** Brands in the beverage industry can use simple yet elegant design elements to promote their products and convey a sense of quality. - **Luxury Goods Industry:** Brands in the luxury goods industry can use gilded packaging to promote a high-end perception of their products. ## Related on Trend Hunter - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md)