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# Urban Old Lady Boots
Timberland's Merge Roll Top Boot With Snowflake Trim

By Christina Butty | Published 2009-08-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/timberlands-merge-roll-top-boot
References: [hypebeast](http://hypebeast.com/2009/08/timberland-merge-roll-top-boots/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/10007196/)

[Timberland](https://www.trendhunter.com/trends/field-boots-gtx) boots have long held the title for the urban staple boots. For a long time, the brand created footwear with very little attention to market forces.

These Timberland Merge Roll Top boots are a great example of what can happen when a company decides to listen to the ‘all knowing’ market forces.

This [snow flake ankle detailing](https://www.trendhunter.com/trends/mattias-gollin-x-moon-boot-flakes-capsule) is a questionable surprise on these Tim boots. Well, I guess every company needs merchandise for the sale section.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 39% | Activity: 72% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Urban-boot Fashion Evolution:** Exploring new and creative designs to bring a fresh perspective to the classic urban boot style.
- **Market-driven Design:** Using market insights to inform the design process and create products that meet consumer demands.
- **Seasonal Detailing:** Incorporating unique and unexpected seasonal features to keep classic designs relevant and fresh.

### Sectors Adopting This

- **Footwear Manufacturing:** Leveraging innovative design strategies to create footwear that satisfies the ever-changing tastes of consumers.
- **Fashion Retail:** Bringing fresh and exciting designs to market in order to drive revenue and stay competitive.
- **Marketing and Advertising:** Using market research to inform the creative process and produce advertising campaigns that resonate with consumers.

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