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# Sleek Durable Sunglasses
The Timberland Sunglasses Collection is Perfect "For the City and Beyond"

By Grace Mahas | Published 2020-09-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/timberland-sunglasses
References: [timberland](https://www.timberland.ca/?gg) & [amazon](https://www.amazon.com/stores/Timberland+/page/D0A7F8C6-365F-4CFF-94FF-B5E138B35A51?ref_=ast_bln&tag=trenhunt0f-20)

[Timberland](https://www.trendhunter.com/trends/telfar-4), the iconic outdoor brand beloved for its durable footwear and apparel, recently unveiled a new series of sunglasses designed for "the city and beyond." The Timberland Sun Fall/Winter [Collection](https://www.trendhunter.com/trends/Neon-Light-Collection) features sleek streamlined silhouettes that offer a bespoke, rugged aesthetic. Plus, eco-conscious consumers will be drawn to the Earthkeepers frame, as they are made with sustainable material.

The new Timberland Sunglasses series is characterized by signature brand elements including the Tree logo, rubberized detailing, and polarized lenses. The series includes the TB9195 with a classic square frame, the TB9204 that boasts a lightweight Earthkeepers sport frame, the TB9215 featuring a masculine sports wrap with a rectangular silhouette, the TB9217 that offers a sport-style Earthkeepers frame with an 8 base wrap lens for maximum sun protection, and lastly, the TB9222, that provides an easy-to-wear frame with the rectangular silhouette.

Fans can shop the entire collection via [Amazon](https://www.trendhunter.com/trends/amika-protector-collectiob) or Timberland retailers.

Image Credit: Timberland

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 42% | Activity: 18% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Sleek Sunglasses Design:** The Timberland Sunglasses Collection features sleek, streamlined silhouettes that offer a bespoke, rugged aesthetic.
- **Eco-friendly Materials:** The Earthkeepers frame in the Timberland Sunglasses Collection is made with sustainable material, attracting eco-conscious consumers.
- **Rubberized Detailing:** The new Timberland Sunglasses series is characterized by signature brand elements including rubberized detailing, adding a unique touch to the designs.

### Sectors Adopting This

- **Fashion Accessories:** The sleek sunglasses design trend creates an opportunity for fashion accessory brands to offer tough, yet fashionable eyewear options.
- **Sustainable Fashion:** The use of eco-friendly materials in the Timberland Sunglasses Collection presents an innovation opportunity for sustainable fashion brands.
- **Outdoor Sports Retail:** The rubberized detailing trend in sunglasses design can inspire outdoor sports retailers to incorporate durable and stylish elements into their products.

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- [Workwear-Themed Fashion Team-Ups](https://www.trendhunter.com/trends/telfar-4.md)
- [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md)
