# Escapist Urban Footwear Collections The Timberland Spring 2014 Collection is Road-Trip Ready By Kristina Marković | Published 2014-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timberland-spring-2014-collection References: [timberland](http://www.timberland.com/en/lookbook/2014/spring/tree/ready) The [Timberland](https://www.trendhunter.com/trends/telfar-4) brand has been known to produce urban street style suede boots, however the new Timberland Spring 2014 collection is road-trip inspired. The footwear and apparel brand is marketing its product to a more mobile generation. The campaign is called ‘Escape The City,’ making the consumer realize that Timberland shoes aren’t just street-ready but all terrain ready. Models for the campaign are depicted by the beach, in the desert, and ready for any sort of landscape. The Timberland Spring 2014 Collection footwear ranges from women’s flats, men’s boat shoes, suede and jean wrapped light boots, faux leather dress shoes and more. The preppy feel of the 2014 Collection is differs from Timberland’s previous collections; the brand is clearly marketing to a [preppy on-the-go demographic](https://www.trendhunter.com/trends/fuzzy-boat-shoe). Nonetheless, the Timberland brand maintains its signature soulful urban earth-toned styles. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Urban Footwear Collections:** Opportunity for brands to create footwear collections that cater to the needs of a mobile generation. - **Road-trip Inspired Fashion:** Chance for fashion brands to develop collections that are inspired by road-trips and adventure. - **All Terrain Ready Shoes:** Potential for footwear brands to market their products as suitable for all types of landscapes. ### Industries Being Reshaped - **Footwear:** Opportunity for footwear brands to incorporate elements of mobility, versatility, and adventure into their collections. - **Fashion:** Chance for fashion brands to explore road-trip inspired styles and target the on-the-go demographic. - **Outdoor Gear:** Potential for outdoor gear brands to expand their product offerings and promote gear suitable for different terrains. ## Related on Trend Hunter - [Workwear-Themed Fashion Team-Ups](https://www.trendhunter.com/trends/telfar-4.md) - [Comfort-Focused Work Footwear](https://www.trendhunter.com/trends/timberland-pro-1.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Nature-Inspired Boot Collections](https://www.trendhunter.com/trends/baffin-introduces-sea-green.md) - [Urban Lug Shoes](https://www.trendhunter.com/trends/3eye-classic-lug-1.md) - [Off-Grid All-Terrain Sneakers](https://www.trendhunter.com/trends/tropicfeel-allterrain-collection.md) - [Outdoor Performance Footwear Capsules](https://www.trendhunter.com/trends/merrell-1trl-aw25.md) - [Classic Summer-Ready Boatshoes](https://www.trendhunter.com/trends/la-bateau.md) - [Premium Collaborative Glazed Boots](https://www.trendhunter.com/trends/veneda-carter-3.md)