# Creative Shoe Ad Illustrations The Timberland New Market Boot Gives a New Outlook on Life By Kamal Musharbash | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/timberland-new-market-boot References: [behance.net](http://www.behance.net/gallery/Timberland-New-Market-Illustration/921274) & [timberland](http://www.timberland.com) The [Timberland](https://www.trendhunter.com/trends/toya-horiuchi-timberland) New Market Boot ad aims to provide a different outlook on [urban life](https://www.trendhunter.com/trends/3eye-classic-lug-1). The [illustrated campaign](https://www.trendhunter.com/trends/make-your-way-campaign) takes place on the corner of "New" and "Market," where a featured biker stops to gaze at the greenery surrounding him. This Timberland New Market Boot ad is a clever campaign which portrays the necessity of going outside and exploring the city, providing its audience with a different perspective on the concept of urban living. **Implications** - Businesses that promote or support the sustainability and preservation of planet earth will experience favorable results in society today. Eco-conscious consumers will likely reward those companies that engage in business models dedicated to ensuring the well-being of the environment and its occupants. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Lifestyle:** There is a trend towards eco-consciousness and sustainable living, providing opportunities for companies to engage in business models that prioritize environmental sustainability. - **Urban Exploration:** Urban exploration is becoming a trend, and companies can take advantage of this by promoting the exploration of cities and the great outdoors. - **Creative Ad Campaigns:** There is a trend towards creative and unique ad campaigns that provide a new perspective on brand messaging and messaging that relates to daily life. ### Sectors Adopting This - **Fashion:** Fashion companies can take advantage of the trend towards eco-friendly and sustainable products by creating clothing lines and shoes made from recycled and environmentally-safe materials. - **Outdoor Recreation:** The trend towards urban exploration provides opportunities for companies specializing in outdoor recreation to create products and experiences that encourage people to explore their cities and nearby outdoor areas. - **Marketing and Advertising:** With the growing trend towards creative and unique advertising campaigns, there is an opportunity for marketing and advertising companies to create campaigns that provide a new perspective on brand messaging and encourage people to explore their surroundings. ## Related on Trend Hunter - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Artful Outdoor Rugged Capsules](https://www.trendhunter.com/trends/toya-horiuchi-timberland.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md)