# Eco-Friendly Folding Packaging Timberland Earthkeepers Shoebox Encourages Reuse By Katherinev123 | Published 2012-02-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/timberland-earthkeepers-shoebox References: [hamblidesign.blogspot](http://hamblidesign.blogspot.com/2012/01/timberlands-earthkeepers.html) & [katelynkristine.prosite](http://katelynkristine.prosite.com/) Katelyn Peissig, a student at the [University of Wisconsin-Stout](https://www.trendhunter.com/trends/compostable-packaging-concept), has designed a [Timberland](https://www.trendhunter.com/trends/timberland-2) Earthkeepers shoebox that offers easy reusability. Peissig, along with her classmates, was tasked with redesigning and creating a sustainable, eco-friendly shoebox for a real shoe company, and she decided to choose the Timberland Earthkeepers brand as her focus. After redesigning the logo so that it represented the brand's organic and eco-friendly footwear, Peissig moved on to the box itself, which she redesigned with materials that are [100 percent recyclable](https://www.trendhunter.com/trends/amazon-packaging). She also designed the Timberland Earthkeepers shoebox with foldable elements so that it can be folded for easy storage, thus promoting reusability. She then added a biodegradable handle that acts like a latching system to keep the shoes inside, thereby decreasing the need for shopping bags. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The trend towards sustainable packaging can be capitalized on by developing innovative, eco-friendly materials and designs that promote reusability and recyclability. - **Foldable Packaging:** The trend towards foldable packaging presents disruptive innovation opportunities by creating packaging solutions that can be easily stored and reused, reducing waste and promoting convenience. - **Biodegradable Materials:** The trend towards biodegradable materials offers opportunities for disruptive innovation through the development of packaging that is both environmentally friendly and easily degradable, reducing pollution and waste. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can capitalize on sustainable packaging trends by adopting eco-friendly shoebox designs that appeal to environmentally conscious consumers. - **Consumer Goods Packaging Industry:** The consumer goods packaging industry can explore foldable packaging trends to create innovative packaging solutions that are space-efficient, cost-effective, and environmentally friendly. - **Sustainability Consulting Industry:** The sustainability consulting industry can benefit from the trend towards biodegradable materials by providing guidance and expertise on implementing sustainable packaging solutions to businesses in various sectors. ## Related on Trend Hunter - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md)