# Digital Suprise Performances Timbaland Surprises Crowds at His 'Shock Value II' Tour By Rose Nazarali | Published 2010-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/timbaland-shock-value-ii References: [prnewswire](http://www.prnewswire.com/news-releases/timbaland-launches-shock-value-ii-north-american-tour-on-january-15th-2010-81168562.html) & [livenation](http://www.livenation.com/artist/timbaland-tickets) Rapper, producer and innovative music maker, [Timbaland](https://www.trendhunter.com/trends/mini-wax-tracks1) is throwing in a few different surprises at his current North American tour to promote his latest album ‘Shock Value II.’ Timbaland’s concertgoers can expect surprise appearances via [moving digital imagery](https://www.trendhunter.com/trends/tuneshine) that will be projected on a large-sized screen at the front of the stage. In addition to this, Timbaland’s Shock Value II concerts will also feature real-life [surprise performances](https://www.trendhunter.com/trends/highprofile-marketing-event) from his collaborators such as Justin Timberlake, Nelly Furtado and Drake. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 22% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Digital Surprise Performances:** Innovative use of moving digital imagery during live performances to enhance audience experience. - **Collaborative Surprise Performances:** Surprise appearances from collaborators during live performances to generate buzz and excitement. - **Multimedia Concert Experience:** Incorporating multiple forms of media, such as digital imagery and live performances, to create a unique and engaging concert experience. ### Who This Affects Most - **Music Industry:** The music industry can incorporate digital and collaborative surprise performances to provide enhanced experiences for concertgoers. - **Entertainment Industry:** The entertainment industry can incorporate multimedia concert experiences to capture and retain audience attention. - **Technology Industry:** The technology industry can work on developing new and innovative ways to incorporate digital imagery into live performances. ## Related on Trend Hunter - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [App-Assistive Concert Discoveries](https://www.trendhunter.com/trends/concert-discovery-feature.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Rapper-Themed VR Concerts](https://www.trendhunter.com/trends/the-notorious-big.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [High-Energy Retail-Focused Experiential Tours](https://www.trendhunter.com/trends/experiential-tour.md) - [Concert Discovery Platform](https://www.trendhunter.com/trends/shazam-events.md)