# Snowball-Inspired Doughnut Holes Tim Hortons' Snowbits are Part of Its Winter Menu By Ell Smith | Published 2018-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-snowbits References: [chewboom](https://www.chewboom.com/2018/11/29/tim-hortons-unveils-giant-timbits-called-snowbits-in-celebration-of-the-2018-holiday-season/) & [timhortons](https://www.timhortons.com/ca/en/index.php) Tim Hortons' Snowbits take a slight deviation from what's expected to be found on the chain's winter menu, offering consumers a quirky and seasonal treat that's sure to satisfy any craving. The new treat is a large Timbit that's been covered in powered sugar to be reminiscent of a snowball. Perfect for adults and children alike, this indulgent winter treat is sure to add festive elements to the winter season. What's more is that these treats arrive in a [holiday-themed box that can be gifted](https://www.trendhunter.com/trends/tim-hortons-7) to a friend. The Tim Hortons' Snowbits arrive as part of the [brand's holiday menu](https://www.trendhunter.com/trends/tim-hortons-holiday-menu), standing alongside the newly introduced drinks that include Peppermint, white, caramel and salted hot chocolate. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Winter-themed Menu Items:** Restaurants and food chains can experiment with offering unique and seasonal treats to attract customers during the winter months. - **Gift-worthy Food Packaging:** Food companies can explore creating festive-themed packaging for their products during the holiday season to entice customers to buy them as gifts. - **Innovative Dessert Variations:** Dessert companies can experiment with new variations of classic treats to attract customers who are looking for unique and indulgent treats. ### Where This Applies - **Food and Beverage:** Food and Beverage companies can create innovative marketing and promotional campaigns around seasonal and festive-themed food items to increase sales during the holiday season. - **Packaging:** The packaging industry can work with food companies to design and create unique and festive packaging for food items to add value to their products during the holiday season. - **Retail:** Retailers can stock and promote seasonal and festive-themed food items during the holiday season to cater to customers' needs for unique and indulgent treats. ## Related on Trend Hunter - [Biscoff Holiday Menu Items](https://www.trendhunter.com/trends/tim-hortons-8.md) - [Nostalgic Wintertime Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-winter-menu.md) - [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md) - [Seasonal Snow-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets.md) - [Bite-Sized Cheesecake Snacks](https://www.trendhunter.com/trends/blueberry-cheesecake-filled-timbit.md) - [Christmas Tree-Shaped Donuts](https://www.trendhunter.com/trends/holiday-tree-donut.md) - [Festive Non-Alcoholic Menu Items](https://www.trendhunter.com/trends/baileys-flavored.md) - [Cozy Cafe Menu Additions](https://www.trendhunter.com/trends/tim-hortons-new-lineup.md) - [Holiday Donut Lineups](https://www.trendhunter.com/trends/let-it-snow.md)