# Caffeine-Packed QSR Drinks The Tim Hortons Redeye Beverages Each Have an Extra Shot of Espresso By Michael Hemsworth | Published 2022-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-redeye-beverages References: [canadify](https://canadify.com/2022/08/10/tim-hortons-pours-new-redeye-beverages/) & [timhortons](https://www.timhortons.ca/?lang=en)  The [Tim Hortons](https://www.trendhunter.com/trends/tims-boost-energy-infusion) Redeye beverages are a new line of extra-caffeinated coffee drinks from the [QSR](https://www.trendhunter.com/trends/aw-brew-bar) brand for consumers to choose when in need of a pick-me-up. The drinks include the Redeye Original Blend Coffee, the Redeye Iced Coffee and the [Redeye Iced Capp](https://www.trendhunter.com/trends/cold-coffee-drinks), which are each crafted with their original coffee base and paired an additional shot of espresso. The espresso is crafted using 100% ethically sourced Arabica beans and promises to deliver an extra boost of caffeine for consumers to enjoy when fatigue hits. The Tim Hortons Redeye beverages are arriving at participating locations across Canada and offer a familiar yet flavorful way to boost energy levels. The drinks speak to increasingly polarized consumer opinions on caffeine with some ditching it and others seeking out ways to increase their intake. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 94% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Extra-caffeinated Drinks:** Opportunity for QSR brands to introduce new lines of extra-caffeinated drinks to cater to consumers in need of a pick-me-up. - **Ethically Sourced Beans:** Opportunity for coffee brands to promote their use of ethically sourced beans and appeal to socially conscious consumers. - **Polarizing Consumer Preferences:** Opportunity for brands to offer multiple beverage options to cater to the diverging consumer preferences for caffeine intake. ### Sectors Adopting This - **Quick Service Restaurants:** QSR brands can capitalize on the trend of extra-caffeinated drinks by introducing new lines of beverages containing an additional shot of espresso or caffeine. - **Coffee:** The use of ethically sourced beans in the Tim Hortons Redeye beverages presents an opportunity for coffee brands to attract socially conscious consumers. - **Beverage:** The trend of polarizing consumer preferences for caffeine intake presents an opportunity for brands to offer a variety of beverage options that cater to different levels of caffeine consumption. ## Related on Trend Hunter - [Energy Drink-Infused Refreshments](https://www.trendhunter.com/trends/tims-boost-energy-infusion.md) - [Collaboration Cafe Energy Drinks](https://www.trendhunter.com/trends/starry-eyed-timsboost.md) - [Effervescent Fruit-Forward Cafe Drinks](https://www.trendhunter.com/trends/sparkling-quenchers.md) - [Caffeine-Free Summertime Cafe Drinks](https://www.trendhunter.com/trends/the-tim-hortons-refreshers.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md) - [Ghoulishly Finished Cold Coffees](https://www.trendhunter.com/trends/red-velvet-cream-cold-brew.md) - [Everyday Espresso Coffee Pods](https://www.trendhunter.com/trends/tim-hortons-espresso-capsules.md) - [Fruity Energy Drinks](https://www.trendhunter.com/trends/fruity-energy-drink.md) - [Expansive Summertime Cafe Refreshments](https://www.trendhunter.com/trends/summer-drinks-menu.md)