# Chocolate Donut Collaborations The Tim Hortons Nutella Series is a Limited-Time Only Offer By Meghan Young | Published 2015-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-nutella References: [techtimes](http://www.techtimes.com/articles/45922/20150413/tim-hortons-rolls-out-nutella-donuts-bagels-menu.htm) & [timhortons](http://www.timhortons.com) Those living in Canada have another great reason to start their day now that the Tim Hortons Nutella series has been launched. An exciting collaboration between both companies, it offers chocolate hazelnut-filled donuts, pastries and even even bagel spreads for those who want a little more variety. Pushing Nutella as a on-the-go food item, the partnership is both practical and fun. Although only available for a limited time, the Tim Hortons Nutella series is making quite the impact. Introduced through a fun social media campaign, people were able to win a free Nutella item when they posted an uplifting message to a loved one using the 'spread the love' hashtag. This association with love furthers the positive vibes surrounding the collaboration. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-time Collaborations:** Businesses can explore opportunities to collaborate for a limited time, creating hype and interest around their products or services. - **On-the-go Food Items:** There is potential to innovate and create convenient, portable food items that cater to busy lifestyles. - **Social Media Campaigns:** Businesses can leverage social media to engage customers and generate excitement through creative campaigns and promotions. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry could benefit from creating special collaborations and limited-time offerings to attract new customers and increase sales. - **Bakery:** Bakeries can explore new flavors and ingredients to create unique and on-the-go pastries that cater to the needs of modern consumers. - **Marketing and Advertising:** The marketing and advertising industry can assist businesses in developing engaging social media campaigns that generate buzz and drive customer participation. ## Related on Trend Hunter - [Chocolate Spread-Topped Lattes](https://www.trendhunter.com/trends/hazelnut-mocha-latte-topped-with-nutella.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Biscoff Holiday Menu Items](https://www.trendhunter.com/trends/tim-hortons-8.md) - [Specialized Canadian Jars](https://www.trendhunter.com/trends/savor-the-beauty-of-canada.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md) - [Donut-Themed Coffee Creamers](https://www.trendhunter.com/trends/tim-hortons-coffee-creamers.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Valentine's Day Cafe Menus](https://www.trendhunter.com/trends/valentims-day-menu.md) - [Chocolate Spread Hot Air Balloons](https://www.trendhunter.com/trends/hot-air-balloon-experience.md)