# Coffee Contest Marriage Proposals Baisley's Tim Horton's Marriage Proposal Rolled up a Big Win By Simal Yilmaz | Published 2013-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-marriage-proposal References: [ca.shine.yahoo](http://ca.shine.yahoo.com/blogs/shine-on/tim-hortons-marriage-proposal-woman-gets-roll-rim-151957218.html) Jaimie Baisley's Tim Horton's marriage proposal is as Canadian as it gets. The beloved coffee franchise is once again doing their annual '[Roll Up the Rim](https://www.trendhunter.com/trends/tim-hortons-vintage-cup)' challenge where they are giving away 40 [Toyota](https://www.trendhunter.com/trends/gr-gt3-happy-meal) RAV4s and millions of food prizes. “My boyfriend then told me to roll up the rim on his coffee cup as we were watching TV,” Baisley explained. “It looked like he already rolled it up, so I wasn’t expecting anything.” This culturally precise, now-fiancé Jeff Chapman in fact had a surprise waiting for the 36-year-old woman. When Jaimie Baisley rolled up the rim, she was faced with the ultimate win reading "will you marry me?" The marriage proposal is adorable in an outrageously Canadian way. I am sure Mr. Horton's surely didn't mind the unexpected publicity either. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Branded Marriage Proposals:** Companies can create promotions that encourage customers to propose using their products. - **Engagement Marketing:** Marketing strategies can focus on creating emotional connections with customers through personalized experiences. - **Viral Advertising Stunts:** Companies can create publicity by staging memorable events that capture public attention and generate social media buzz. ### Who This Affects Most - **QSR (quick Service Restaurants):** QSRs can leverage promotions and contests to increase customer engagement and build brand loyalty. - **Jewelry:** Companies in the jewelry industry can collaborate with QSRs to offer promotional products and capitalize on the growing trend of branded marriage proposals. - **Event Planning:** Event planners can offer creative proposal ideas and help clients orchestrate memorable engagement experiences using branded products and services. ## Related on Trend Hunter - [Onion Ring Proposals](https://www.trendhunter.com/trends/onion-ring-proposal.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Cafe-Themed Merch Collections](https://www.trendhunter.com/trends/you-complete-me.md) - [Valentine's Day Cafe Menus](https://www.trendhunter.com/trends/valentims-day-menu.md) - [Cafe Brand Musical Promotions](https://www.trendhunter.com/trends/tim-hortons-60th-anniversary.md) - [Hard Soda Nuptials](https://www.trendhunter.com/trends/hard-dew-i-do.md) - [Canadian Loyalty-Based Partnerships](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons.md) - [Coffee Chain-Themed Gifts](https://www.trendhunter.com/trends/tim-hortons-7.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md)