# Thankful Coffee Cups Limited-Edition Tim Hortons Hero Cups Feature the Names of Essential Workers By Laura McQuarrie | Published 2020-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-hero-cups References: [newswire](https://www.newswire.ca/news-releases/tim-hortons-r-to-recognize-and-thank-thousands-of-essential-workers-by-printing-their-names-on-limited-edition-tim-hortons-hero-cups-887928781.html) & [herocups.timhortons](http://herocups.timhortons.ca) The new limited-edition Tim Hortons Hero Cups will be printed with the names of frontline workers who have been tirelessly doing their jobs during a global pandemic. Online, Tim Hortons is inviting Canadians to nominate their heroes so that they can be recognized for their hard work during a disruptive year. Tim Hortons is helping to recognize [healthcare workers](https://www.trendhunter.com/trends/thank-first-responders) as well as [first responders](https://www.trendhunter.com/trends/us-convenience-stores), public transit staff, retail staff and more. Nominees will be contacted and asked to provide their consent before their name is included on one of the special Tim Hortons Hero Cups. In all, 100 variations of the limited-edition cups will be printed and shared across the country to offer support and gratitude for the hard workers and volunteers on the frontline. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Recognition of Essential Workers:** Businesses can develop programs to recognize and acknowledge the efforts of essential workers. - **Personalized Packaging:** Companies can create personalized packaging to make consumers feel valued and appreciated. - **Community Involvement:** Brands can engage with their communities by involving them in decision-making processes. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can show their appreciation for essential workers by offering special promotions or personalized packaging. - **Healthcare:** Healthcare organizations can develop employee recognition programs to acknowledge and appreciate the efforts of their frontline staff. - **Retail:** Retail businesses can develop programs to recognize and reward their employees who have worked tirelessly during the pandemic. ## Related on Trend Hunter - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together.md) - [Mom-Celebrating Cafe Products](https://www.trendhunter.com/trends/share-your-love-collection.md) - [QSR Valentine's Day Promotions](https://www.trendhunter.com/trends/valentims-cards.md) - [Healthcare Worker Coffee Campaigns](https://www.trendhunter.com/trends/free-starbucks-coffee.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Branded First Responder Initiatives](https://www.trendhunter.com/trends/hometown-heroes.md) - [Coffee Chain-Themed Gifts](https://www.trendhunter.com/trends/tim-hortons-7.md)