# Wish-Granting Coffee Shops This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin By Christopher Magsambol | Published 2015-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-christmas References: [marketingmag](http://www.marketingmag.ca/brands/tim-hortons-asks-canadians-to-share-acts-of-kindness-161718) & [900chml](http://www.900chml.com/2015/11/16/tim-hortons-brings-house-of-good-deeds-to-grimsby/) This holiday season, the [Tim Hortons Christmas campaign](https://www.trendhunter.com/trends/little-holiday-munchkin) continues last year's tradition of #warmwishes, by actually granting them this year. The campaign transformed one Tim Horton's location in Grimsby into a snow-covered log cabin where visitors were asked to submit a good deed that the brand will grant. The six weeks leading up to Christmas will see various themes on social media such as 'Lend a Helping Hand,' 'Spread Cheer' and 'Give Back.' Using these themes, visitors of the cafe will request good deed ideas like shoveling a neighbor's driveway or donating to a shelter. These deeds will then be executed by the Tim Hortons team. The initiative is headquartered in 'The [House of Warm Wishes](https://www.trendhunter.com/trends/gochujang-finishing-sauce),' and attempts to build on the brand's long-standing culture as the center of many Canadian communities. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Branded Wish-granting Campaigns:** Brands can create engaging campaigns centered around granting wishes to connect with their audience on a deeper level. - **Community-centric Initiatives:** Companies can launch initiatives that focus on giving back to the community, strengthening their brand's relationship with the local population. - **Interactive Social Media Themes:** Using themed social media campaigns to encourage user participation and generate a sense of community and goodwill. ### Industries Being Reshaped - **Food and Beverage:** Restaurants and cafes can create unique experiences for customers by offering wish-granting campaigns like Tim Hortons. - **Marketing and Advertising:** Marketing agencies can help brands plan and execute wish-granting campaigns to create positive brand experiences and generate buzz. - **Nonprofit and Social Services:** Nonprofit organizations can partner with brands to create joint wish-granting campaigns, leveraging their resources and reach to make a bigger impact. ## Related on Trend Hunter - [QSR Fireplace Channels](https://www.trendhunter.com/trends/tim-hortons-fireplace-on-youtube.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Coffee Chain-Themed Gifts](https://www.trendhunter.com/trends/tim-hortons-7.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md) - [Festive Social Campaign Cookies](https://www.trendhunter.com/trends/holiday-smile-cookie.md) - [Cafe-Themed Gift Collections](https://www.trendhunter.com/trends/tims-holiday-merchandise-collection.md) - [Traditional Winter Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-holiday-menu.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md)