# Charitable Camp Initiatives Tim Hortons' Annual Camp Day Initiative Returns on July 16 By Kalin Ned | Published 2025-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tim-hortons-annual-camp-day References: [newswire](https://www.newswire.ca/news-releases/tim-hortons-r-camp-day-r-is-back-on-july-16-with-100-of-proceeds-from-hot-and-iced-coffee-sales-donated-to-tim-hortons-foundation-camps--892332174.html)  Tim Hortons' annual Camp Day initiative marks a significant [charitable effort](https://www.trendhunter.com/trends/burgers-to-beat-ms-day) where all proceeds from hot and iced coffee sales will directly support Tim Hortons Foundation Camps. This longstanding program was established in 1991 and has raised over $262 million to date, with last year's contributions alone reaching $12.8 million, to support over 325,000 youth. The funds obtained through this initiative enable [underserved youth](https://www.trendhunter.com/trends/joy-in-childhood) to access transformative camp experiences designed to foster personal growth and development. Beyond coffee sales, additional support options include purchasing $2 donation badges, $3 Camp Day bracelets, or a special $2 [Camp Day donut](https://www.trendhunter.com/trends/tim-hortons-battle-of-the-donuts). For regular customers of the popular fast-dining establishments, Tim Hortons' annual Camp Day event offers a simple way to align routine purchases with social impact. Its recurrence also entails a form of community-building. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 30% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Cause-marketing Strategies:** Cause-marketing strategies like Camp Day enable businesses to seamlessly integrate charitable efforts into everyday transactions, cultivating customer loyalty while driving social impact. - **Recurring Charitable Events:** Recurring charitable events such as Tim Hortons' Camp Day encourage sustained community engagement and large-scale funding accumulation, creating a lasting impact through repeat contributions. - **Youth Empowerment Through Camps:** By offering transformative camp experiences, initiatives like these empower underserved youth with personal growth opportunities, highlighting an innovative way to address social disparities. ### Sectors Adopting This - **Fast-food Chains:** Fast-food chains are harnessing their extensive reach and customer base to support philanthropic endeavors, paving the way for a new model of corporate social responsibility. - **Non-profit Organizations:** Non-profit organizations partnering with large corporations for events like Camp Day can significantly amplify their fundraising capabilities and broaden their impact on target communities. - **Hospitality and Leisure:** The hospitality and leisure industry is transforming how it engages with communities by offering experiences that blend recreation with personal development for disadvantaged youth. ## Related on Trend Hunter - [Week-Long Charitable Cookie Campaigns](https://www.trendhunter.com/trends/weeklong-smile-cookie-campaign.md) - [Athlete-Supporting Donut Initiatives](https://www.trendhunter.com/trends/tim-hortons-reintroduces.md) - [Iced Coffee Offerings](https://www.trendhunter.com/trends/dunkin-iced-coffee-day.md) - [Festive Social Campaign Cookies](https://www.trendhunter.com/trends/holiday-smile-cookie.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Iced Coffee Day Fundraisers](https://www.trendhunter.com/trends/iced-coffee-day-fundraiser.md) - [Special Olympics Donuts](https://www.trendhunter.com/trends/special-olympics-donuts.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Charitable Convenience Store Campaigns](https://www.trendhunter.com/trends/circle-k-canada.md)