# Game Monetization Purchases Tilting Point Has Purchased Gondola to Bolster In-Game Optimization By Daniel Johnson | Published 2019-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tilting-point References: [techcrunch](https://techcrunch.com/2019/10/18/tilting-point-acquires-gondola/) & [tiltingpoint](https://www.tiltingpoint.com/) Tilting Point recently announced that it has purchased Gondola, which is a company that works on in-game optimization. Specifically, Gondola does this by increasing in-game offers and [video ads in games](https://www.trendhunter.com/trends/cinemark). Tilting Point is an organization that generally looks to increase [user acquisition for mobile games](https://www.trendhunter.com/trends/aipowered-game-campaign). This is mostly accomplished with [AI tools](https://www.trendhunter.com/trends/gaxos-labs-ai), that were built to attract more users to a mobile platform. However, this recent acquisition could help the company monetize the users it does acquire. The exact terms of the acquisition were not made public. As a part of the deal, André Cohen, the Gondola CTO will become part of Tilting Point as the head of data science, and the co-founder and CEO Niklas Herriger will be involved in the organization as an executive advisor. Image Credit: Tilting Point ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **In-game Optimization:** Tilting Point's acquisition of Gondola presents an opportunity for disruptive innovation in optimizing in-game offers and video ads to increase user engagement and monetization. - **User Acquisition:** Tilting Point's AI tools for user acquisition can be enhanced with Gondola's expertise, allowing for disruptive innovation in attracting more users to mobile gaming platforms. - **Mobile Game Monetization:** The acquisition of Gondola by Tilting Point opens up opportunities for disruptive innovation in monetizing acquired users through improved in-game offers and video ads. ### Who This Affects Most - **Mobile Gaming:** The mobile gaming industry can benefit from disruptive innovation in in-game optimization and user acquisition for increased engagement and monetization. - **Data Science:** Tilting Point's acquisition of Gondola presents a disruptive innovation opportunity in leveraging data science to optimize user acquisition and game monetization. - **Advertising:** The advertising industry can explore disruptive innovation in optimizing in-game ads and offers for increased engagement and monetization in mobile gaming. ## Related on Trend Hunter - [Stream-to-Earn Gaming Apps](https://www.trendhunter.com/trends/tilted.md) - [Funded Mobile Development Studios](https://www.trendhunter.com/trends/bigger-games.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md) - [Competitive Game Platforms](https://www.trendhunter.com/trends/gfinity.md) - [In-Game Billboard Advertising](https://www.trendhunter.com/trends/gameloft-for-brands.md) - [In-App Payment Partnerships](https://www.trendhunter.com/trends/appcharge-appsflyer.md) - [Game Development Brand Acquisitions](https://www.trendhunter.com/trends/spry-fox-1.md) - [Approachable Incremental Game Updates](https://www.trendhunter.com/trends/idle-miner-tycoon.md) - [Adaptive Game Experiences](https://www.trendhunter.com/trends/ai-layer.md)