# Tree-Planting Mobile Games Tilt World Plants Trees When Players Score Big By Michael Hines | Published 2012-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tilt-world References: [springwise](http://www.springwise.com/eco_sustainability/in-mobile-game-virtual-points-earned-battle-real-world-deforestation/) & [itunes.apple](http://itunes.apple.com/us/app/tilt-world/id432854196?ls=1&mt=8) Tilt World is an environmentally friendly [iPhone](https://www.trendhunter.com/trends/after-inc-game) game that plants trees when players earn points. The game was developed by XEOPlay, Inc., and is partnered with WeForest. The game puts you in control of Flip, a tadpole who is trying to save his home of Shady Glen from environmental destruction. As the game's name suggest, you control Flip by [tilting your iPhone](https://www.trendhunter.com/trends/foldy-bird). Flip's objectives range from eating carbon to planting mushrooms. From a gaming perspective, Tilt World is amazing. The graphics are crisp and sharp, and the tilt control scheme actually makes the game seem challenging and fun. Unlike other games, here a player's high score isn't just used for bragging rights. The developers track the scores, and plant trees in Madagascar every time a player earns enough points. XEOPlay's goal is 1 million trees. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Gaming for Environmental Causes:** Developing mobile games that raise awareness for environmental causes and provide a tangible impact, such as planting trees. - **Gamification of Social Responsibility:** Using game mechanics to encourage and reward players for engaging in socially responsible actions. - **Partnerships Between Gaming Companies and Nonprofits:** Forging collaborations between gaming companies and nonprofits to leverage gaming platforms for social and environmental impact. ### Where This Applies - **Mobile Gaming:** Incorporating environmental initiatives into mobile gaming experiences to create a unique selling point and engage players. - **Environmental Conservation:** Exploring opportunities for collaboration between gaming companies and environmental organizations to promote conservation efforts and sustainability. - **Nonprofit Sector:** Partnering with gaming companies to leverage their platforms as a tool for fundraising, awareness-raising, and behavior change regarding important social and environmental issues. ## Related on Trend Hunter - [Retailer Tree Planting Games](https://www.trendhunter.com/trends/af-blakemore-son-plant-win.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Stream-to-Earn Gaming Apps](https://www.trendhunter.com/trends/tilted.md) - [Eco-Conscious Puzzle Games](https://www.trendhunter.com/trends/kwalee.md) - [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md) - [Mental Health-Supporting Games](https://www.trendhunter.com/trends/paradise-island.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [Skill-Focused Gaming Experiences](https://www.trendhunter.com/trends/skillfocused-gaming-experience.md) - [Mission-Based Play Metaverses](https://www.trendhunter.com/trends/windy-weatherfoot-game.md)