# Telling Tipping Tumblers The Tilt Glass Indicates a Volume of 6 Ounces by Leaning to One Side By Amelia Roblin | Published 2014-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tilt-glass References: [markusjohansson](http://markusjohansson.com/project/tilt/) The Tilt Glass is unlike many of the [topsy-turvy tumblers](https://www.trendhunter.com/trends/vssl-rift-tumbler) that you might have come across; its quirky crookedness is practical and not simply aesthetic. Designed by Markus Johansson, this drinking vessel's form is actually capable of measuring a fairly precise serving of alcohol. An empty Tilt Glass sits with its inner base fairly level, flaunting its eccentric curving contours and its angled rim. As you carefully pour a beverage into it, the drinking glass will not budge, until you reach a volume of 6 oz. When this occurs, the [whiskey glass](https://www.trendhunter.com/trends/awaz-glasses) will become off-balanced and shift its weight onto the beveled part of its bottom. This change produces a [ringing noise](https://www.trendhunter.com/trends/perfect-cheers) that even allows blind bourbon lovers to prepare a standard portion. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Topsy-turvy Tumblers:** Opportunity to create unique and practical drinking vessels with quirky designs that also serve a functional purpose like measuring precise servings of liquid. - **Quirky Crookedness:** Opportunity to design unconventional products with eccentric curving contours and angled rims that add a playful and aesthetically pleasing element. - **Measuring Technology:** Opportunity to incorporate innovative measuring mechanisms into various products to provide users with accurate portion control. ### Who This Affects Most - **Glassware Manufacturing:** Glass manufacturers can explore producing unique, off-balanced drinking glasses that provide practical functionality while also adding a distinctive design element. - **Beverage Packaging:** Beverage packaging companies can create innovative containers with built-in measuring technology, catering to consumers who value precise servings and portion control. - **Bar and Restaurant Supplies:** Suppliers in the bar and restaurant industry can offer a range of quirky and practical drinking vessels, attracting customers who appreciate unique and functional glassware. ## Related on Trend Hunter - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Nesting Gem-Like Drinking Glasses](https://www.trendhunter.com/trends/upsidedownside-glasses.md) - [Stackable Chalice Glasses](https://www.trendhunter.com/trends/cali.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Audio Bottle Scanners](https://www.trendhunter.com/trends/sound-scales.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md)