# Race-Inspired Collaborative Streetwear Tillys and NASCAR Join Forces on a New Collection By Amy Duong | Published 2024-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tillys References: [tillys](https://www.tillys.com/pop-culture/racing/nascar/tillys-x-nascar/) & [tillys](http://www.tillys.com/contests)  Tillys is a California-based retailer specializing in casual apparel, footwear, and accessories. It recently worked in collaboration with [NASCAR](https://www.trendhunter.com/trends/liquid-death-and-nascar) on a joint collection to celebrate racing culture. The two design a series of apparel with a spotlight on the [racing jackets](https://www.trendhunter.com/trends/custom-racing-jackets), followed by sporty graphic tees, and more. Tillys believes in the concept that what one wears is how they feel, encouraging their customers to explore their style and express themselves. To celebrate the new collaboration, Tillys is hosting a sweepstakes for Tillys REward members. They are given the chance to win the entire collection as well as a trip with a friend to the NASCAR Racing Experience. There, they can get behind the wheel of NASCAR race cars for timed sessions. Image Credit: Tillys, NASCAR ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 14% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Streetwear Athletic Fusion:** The collaboration between Tillys and NASCAR demonstrates a growing trend of blending streetwear aesthetics with performance-driven sports apparel. - **Experiential Marketing Campaigns:** Tillys' sweepstakes offering a NASCAR Racing Experience highlights the increasing importance of experiential marketing in engaging customers and building brand loyalty. - **Racing Culture Influence:** The partnership reflects the influence of racing culture on mainstream fashion, making motorsport-inspired designs more popular in everyday wear. ### Who This Affects Most - **Apparel Retail:** Collaborations like Tillys and NASCAR's joint collection create unique market opportunities in the competitive apparel retail sector. - **Sports Marketing:** Integrating fashion with sports experiences can open new avenues for sports marketing, leveraging partnerships to reach broader audiences. - **Experiential Tourism:** By offering immersive experiences like the NASCAR Racing Experience, there is potential for growth in the experiential tourism industry. ## Related on Trend Hunter - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Motorsport-Style Joint Apparel](https://www.trendhunter.com/trends/carnival-x-toyota-gazoo.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Self-Expression Retail Campaigns](https://www.trendhunter.com/trends/growth-with-youth.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Race-Inspired Fashion](https://www.trendhunter.com/trends/nahmias-x-formula-1-miami.md) - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md)