# Influencer-Backed Ice Cream Campaigns Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand By Michael Hemsworth | Published 2026-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tillamook-and-tefi-pessoa References: [dairyfoods](https://www.dairyfoods.com/articles/99291-tillamook-teams-with-tefi-pessoa-for-new-promotion) & [tillamook](https://www.tillamook.com)  [Tillamook](https://www.trendhunter.com/trends/tillamook-the-real-scoop) and Tefi Pessoa have teamed up for the summertime to offer consumers access to free ice cream and a branded experience in New York City. The partnership campaign includes a pop-up newsstand in the East Village where visitors will enjoy free Tillamook Ice Cream, which will help them celebrate [National Ice Cream Sundae Day](https://www.trendhunter.com/trends/ghirardelli-national-hot-fudge-sundae-day) on July 25, 2026. The experience will also be encouraging fans to enter for the chance to win a year of free ice cream, which will be awarded for a few lucky fans. Pessoa spoke on her partnership with Tillamook saying, "With me, what you see is what you get — but that's not always the case in the freezer aisle. When Tillamook shared that nearly half of Americans have unintentionally bought a frozen dairy dessert thinking it was real ice cream, I just knew I had to get the word out. I'm used to keeping it real when it comes to relationships and pop culture, so why not ice cream?" Image Credit: Tillamook ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 50% | Activity: 67% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Influencer-led Sampling:** Creator partnerships are turning product giveaways into credibility-building moments where audiences can experience brand claims in person. - **Pop-up Retail Media:** Temporary street-level activations are blending entertainment, sampling, and education into high-visibility touchpoints that extend campaign reach beyond digital channels. - **Ingredient Transparency Marketing:** Consumer confusion around product categories is creating space for brands to differentiate through clearer labeling, authenticity cues, and experiential storytelling. ### Sectors Adopting This - **Ice Cream and Frozen Desserts:** Premium dairy brands can use experiential campaigns to distinguish real ice cream from adjacent frozen dessert products in crowded freezer aisles. - **Influencer Marketing:** Talent-led brand collaborations are evolving from sponsored posts into immersive public experiences that translate online trust into offline engagement. - **Experiential Retail:** Urban pop-ups are becoming compact brand theaters where limited-time rewards, social sharing, and product education converge. ## Related on Trend Hunter - [Ice Cream Play Sets](https://www.trendhunter.com/trends/melissa-doug-x-van-leeuwen.md) - [Artisan-Style Ice Cream Bars](https://www.trendhunter.com/trends/tillamook-ice-cream-bars.md) - [Nostalgic Restaurant Ice Creams](https://www.trendhunter.com/trends/jenis-ice-cream-spring-collection.md) - [Educational Ice Cream Campaigns](https://www.trendhunter.com/trends/tillamook-the-real-scoop.md) - [Branded Frozen Desserts](https://www.trendhunter.com/trends/branded-frozen-desserts.md) - [Dairy-Sensitive Ice Cream Campaigns](https://www.trendhunter.com/trends/lactaid-sunday-dairies.md) - [Spring Season Branding Activations](https://www.trendhunter.com/trends/ritas-italian-ice-frozen-custard.md) - [Complimentary Ice Cream Initiatives](https://www.trendhunter.com/trends/10-million-scoops.md) - [Complimentary Summertime Merch Giveaways](https://www.trendhunter.com/trends/hat-giveaway.md)