# Snoozing Celebrity Installations Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit By Gil Cohen | Published 2013-03-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tilda-swinton-sleeps-in-a-glass-box References: [twentytwowords](http://twentytwowords.com/2013/03/25/tilda-swinton-sleeping-in-a-glass-box-at-an-art-museum-6-pictures/) & [gothamist](http://gothamist.com/2013/03/24/is_she_medicated_moma_visitors_deli.php) Creating a bit of a calamity at the [MoMa](https://www.trendhunter.com/trends/chocolate-room-1) art museum, actress Tilda Swinton sleeps in a glass box as an [art exhibition](https://www.trendhunter.com/trends/multimedia-art-installation) entitled 'The Maybe.' The times and exact location of the Tilda Swinton sleeping installation are unknown, creating suspense for those who want to catch a glimpse at the napping beauty and surprise for the unsuspecting visitors. All she is doing is napping, yet crowds of people form around her, like a lion sleeping in a cage, demonstrating the bizarre obsession people have with celebrity. Tilda Swinton sleeps in a glass box to attest that she is also an artist and a work of art and, by doing so, proves that she can create a sensation without even having to get out of bed. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 57% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Installations:** Exploring the trend of temporary art installations that captivate audiences and create buzz, such as Tilda Swinton's sleeping exhibition at the MoMa. - **Celebrity Obsession:** Highlighting the ongoing fascination with celebrities and their ability to draw crowds and capture attention, as demonstrated by the gathering of visitors around Tilda Swinton's glass box. - **Artistic Self-expression:** Examining the concept of artists using their own bodies and personal experiences as a medium, showcasing Tilda Swinton's portrayal of herself as an art piece through her sleeping installation. ### Sectors Adopting This - **Art Galleries and Museums:** Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit at the MoMa. - **Event Management:** Disruptive innovation opportunity in designing and executing pop-up art installations, like Tilda Swinton's sleeping exhibition, to create memorable and captivating experiences for attendees. - **Celebrity Culture and Entertainment:** Exploring ways to monetize and capitalize on the fascination and obsession with celebrities, such as Tilda Swinton's ability to create a sensation simply by being present in a glass box. ## Related on Trend Hunter - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Climate-Controlled Chamber Installations](https://www.trendhunter.com/trends/spruce-time.md) - [Permanent London Art Installtions](https://www.trendhunter.com/trends/infinite-accumulation.md) - [Site Specific Mixed-Media Installations](https://www.trendhunter.com/trends/dreamsphere.md)