# Graphic Anti-Smoking Ads 'Til Death Do Us Part By Bianca | Published 2008-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/til-death-do-us-part-smoking References: [adofdamonth](http://www.adofdamonth.com/ads/show/3684) This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part. One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere inches above her as she indulges in the self-destructive motion. He holds a dagger, but he'll likely not have to use it as she is taking the killing into her own hands. In the second image, a man sits in the same blood-coloured armchair, also smoking, but death is represented by a priest reading from a holy book. The tag lines reads, "Smoking causes immediate damage" and "Smoking can cause death." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Anti-smoking Campaigns:** There is an opportunity to create more visually striking anti-smoking campaigns with powerful messages. - **Personalized Health Messaging:** Creating personalized messages that speak directly to an individual's health risks can improve the effectiveness of anti-smoking campaigns. - **Alternative Nicotine Products:** Developing and promoting alternative nicotine products such as vaping or nicotine gum can provide an alternative solution to help individuals quit smoking. ### Sectors Adopting This - **Public Health:** The public health industry could benefit from incorporating more innovative anti-smoking campaigns that utilize impactful messaging. - **Tobacco Industry:** The tobacco industry could pivot to promoting alternative nicotine products such as vaping or nicotine gum to better meet the evolving needs and demands of consumers. - **Marketing and Advertising:** The marketing and advertising industry could work on developing more targeted and personalized anti-smoking campaigns to improve their effectiveness. ## Related on Trend Hunter - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)