# Community Commerce Pop-Ups TikTok Shop UK Opened a Pop-Up on London's Oxford Street By Laura McQuarrie | Published 2023-07-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-shop-uk References: [newdigitalage.co](https://newdigitalage.co/social-media/tiktok-opens-its-first-ever-pop-up-shop-on-oxford-street/)  [TikTok Shop UK](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop) newly opened the doors to its first-ever [brick-and-mortar pop-up](https://www.trendhunter.com/trends/shein-pop-up) on Oxford Street in London, spotlighting tech, home and living products and books. Although this pop-up isn't open the public, it's welcoming existing and prospective merchants and creators for a limited time. From this location, merchants and creators on the platform are hosting livestreams—according to data, 50% of TikTok users have bought something after watching a TikTok LIVE, and TikTok users are 1.7 times more likely to watch branded LIVEs to buy products than non-users. What's more, #TikTokMadeMeBuyIt is a hashtag with over 61 billion views, indicating TikTok's influence as a powerful part of the purchasing journey. With these kinds of experiences, TikTok focuses on "community commerce" and a blend of shopping and entertainment. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 85% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Community Commerce:** The TikTok Shop UK pop-up highlights the trend of community commerce, merging shopping and entertainment experiences for consumers. - **Livestream Shopping:** TikTok's use of livestreams for product showcasing and sales demonstrates the growing trend of livestream shopping, which has proven to be effective in driving purchases. - **Influencer Marketing:** The popularity of the #TikTokMadeMeBuyIt hashtag signifies the rise of influencer marketing on TikTok, where users are influenced by creators to make purchases. ### Where This Applies - **E-commerce:** The merging of shopping and entertainment on platforms like TikTok opens up disruptive innovation opportunities for e-commerce companies to explore new ways to engage consumers and drive sales. - **Social Media:** The success of livestream shopping and influencer marketing on TikTok presents disruptive innovation opportunities for social media platforms to integrate e-commerce functionalities and capitalize on the purchasing power of users. - **Retail:** The emergence of community commerce and the blending of online and offline experiences through pop-up shops presents disruptive innovation opportunities for retailers to create unique, interactive spaces that drive customer engagement and boost sales. ## Related on Trend Hunter - [Social-First Local Shopping Schemes](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow.md) - [24/7 Live Shopping Streams](https://www.trendhunter.com/trends/247-live-shopping.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Social Media Tech Stores](https://www.trendhunter.com/trends/kronos-advanced-technologies.md) - [Social Shopping Integrations](https://www.trendhunter.com/trends/monat-tiktok-shop.md)