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# Social Media Reality Competitions
Eyes. Lips. Famous is a TikTok "Reality Show" from e.l.f.

By Ell Smith | Published 2020-10-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-reality
References: [adweek](https://www.adweek.com/digital/a-tiktok-reality-show-e-l-f-cosmetics-wants-to-make-1-winner-eyes-lips-famous/) & [investor.elfcosmetics](https://investor.elfcosmetics.com/news-and-events/press-releases/elf-cosmetics-makes-tiktok-history-again-launching-first-ever-tiktok#:~:text=Dubbed%20%E2%80%9CEyes)

Eyes. Lips. Famous is a [TikTok](https://www.trendhunter.com/trends/virtual-luxe-lounge) "[reality show](https://www.trendhunter.com/trends/pretzel-crust-island)" that's engaging its young audience in a completely new way. The event is sponsored by [e.l.f cosmetics](https://www.trendhunter.com/trends/elf-cosmetics-4) in collaboration with Movers and Shakers, the branding agency that's responsible for all of the beauty brand's big projects on the TikTok platform.

The competition asked participants to submit an "audition video" using a hashtag. From there, three winners were selected by celebrity judges and social media influencers Avani Gregg, Madi Monroe and Seth O’Brien. Now, the three winners are competition against one another for the opportunity to win a $5,000 contract to represent e.l.f. on TikTok for an entire year.

Each week, the three participants will complete a challenge given to them by the judges.

Image Credit: e.l.f

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Social Media Reality Competitions:** Brands can engage young audiences with reality competition shows on social media platforms like TikTok.
- **User-generated Contest Campaigns:** Cosmetics and beauty brands can increase brand awareness and engagement by launching user-generated contest campaigns on social media platforms.
- **Influencer-driven Marketing:** Influencers can be utilized in marketing campaigns, like reality competition shows, to promote and increase brand awareness and engagement.

### Industries Being Reshaped

- **Cosmetics and Beauty:** Beauty brands can launch user-generated contest campaigns on social media platforms, such as reality competitions, to engage customers and promote brand loyalty.
- **Marketing and Advertising:** Branding agencies and marketers can utilize social media platforms, such as TikTok, to create user-generated content and promote brand awareness and engagement.
- **Entertainment:** Reality competition shows on social media platforms, such as TikTok, can attract a younger audience, promoting advertisers and sponsors and increasing revenue streams.

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