# Social Media Radio Channels TikTok and SiriusXM Partners to Announce TikTok Radio By Grace Mahas | Published 2021-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-radio References: [newsroom.tiktok](https://newsroom.tiktok.com/en-ca/tiktok-and-siriusxm-to-create-exclusive-audio-experiences-including-siriusxm-music-channel-ca) TikTok and SiriusXM recently joined forces to launch a new exclusive audio experience dubbed '[TikTok Radio](https://www.trendhunter.com/trends/soundon).' The full-time music channel will feature audio from [trending sounds](https://www.trendhunter.com/trends/music-experiences) found on the popular social media platform created by "TikTok creators, tastemakers, and DJs." Styled after the platform's 'For You' page, the channel will boast a diverse group of creators with weekly countdowns on tending tracks. "TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression, said Ole Obermann, [Global](https://www.trendhunter.com/trends/radiocast) Head of Music, TikTok. "We are excited to work with SiriusXM for TikTok Radio to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible. We can't wait to see this come to life and thank the SiriusXM team for being such an innovative and visionary collaborator." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Social Media Audio Channels:** Opportunity for social media platforms to partner with audio channels to expand their reach and offer exclusive content to users. - **Collaborative Marketing:** Collaborative marketing between complementary industries can offer an enhanced user experience and capitalize on mutually beneficial trends and customer bases. - **Revitalizing Radio:** Revitalizing radio with social media integration can increase engagement and attract younger audiences to the traditional medium. ### Where This Applies - **Social Media:** Trends such as social media audio channels offer an opportunity for social media platforms to expand their offerings and compete with traditional media outlets. - **Broadcast Radio:** Broadcast radio can attract younger audiences by integrating social media engagement and expanding offerings beyond traditional radio content. - **Music Streaming Services:** Collaboration between music streaming services and social media platforms can enhance the overall user experience and offer exclusive content to subscribers. ## Related on Trend Hunter - [Hybrid Music Distribution Platforms](https://www.trendhunter.com/trends/soundon.md) - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md) - [Media-Based Music Expansions](https://www.trendhunter.com/trends/distrokid.md) - [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md) - [Social App-Sourced Tickets](https://www.trendhunter.com/trends/tiktok-7.md) - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [TikTok Event Tickets Feature](https://www.trendhunter.com/trends/ticketmaster.md) - [Social Live Streaming Applications](https://www.trendhunter.com/trends/tiktok-live-stream.md) - [Social Media Tech Stores](https://www.trendhunter.com/trends/kronos-advanced-technologies.md)