# Flexible Phone Grips The TikTok PopMount 2 Flex & PopGrips Help with Content Creation By Laura McQuarrie | Published 2021-05-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tiktok-popmount References: [prnewswire](https://www.prnewswire.com/news-releases/popsockets-and-tiktok-invite-creators-to-flexit-with-limited-edition-collection-301293455.html) & [popsockets](https://www.popsockets.com) [TikTok](https://www.trendhunter.com/trends/tiktok-shop-uk) and [PopSockets](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand) collaborated on a limited-edition collection that introduces TikTok PopMount 2 Flex and [PopGrips](https://www.trendhunter.com/trends/popsockets-1) for on-the-go content creation. The PopMount 2 Flex can be used as a hands-free phone stand or attached as a temporary device mount, thanks to its flexible wireframe arms that can be shaped around railings, tree branches, street signs and more. To speak to its target audience, PopSockets collaborated with a trio of Gen Z creators on TikTok for a summer-inspired digital campaign that shows how the products can be appreciated by people in different niches. On the short-form video platform, all creators are invited to #FlexIt and show off their creativity and creations using the flexible phone grip, which is compatible with most PopGrips. The limited-edition PopMount 2 Flex can be found in two bold colors: Pink and Teal Swirl. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Flexible Phone Grips:** The trend of flexible phone grips allows for hands-free phone usage and expands content creation possibilities. - **Collaborative Digital Campaigns:** Collaborative digital campaigns with influencers or targeted audiences provide opportunities for expanding brand presence. - **Short-form Video Platforms:** Short-form video platforms such as TikTok offer unique ways for brands to connect with audiences and showcase product capabilities. ### Sectors Adopting This - **Consumer Electronics:** Flexible phone grips can disrupt the consumer electronics industry by providing a new avenue for creative and hands-free phone use. - **Advertising and Marketing:** Collaborative digital campaigns disrupt the advertising and marketing industry by offering new ways to target and engage audiences. - **Social Media:** Short-form video platforms like TikTok offer new opportunities for social media companies to connect brands with targeted audiences. ## Related on Trend Hunter - [Adaptable Magnetic Smartphone Grips](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand.md) - [Hands-Free Vertical Phone Grips](https://www.trendhunter.com/trends/kickout-grip-stand.md) - [Omni-Compatible Magnetic Phone Grips](https://www.trendhunter.com/trends/popsockets-magsafe-phone-grips.md) - [Suction Cup Smartphone Grips](https://www.trendhunter.com/trends/popsockets-suckup-grip-and-mount.md) - [Compact Suction Attachments](https://www.trendhunter.com/trends/magsafe-suction-grip.md) - [Beach-Inspired Phone Accessories](https://www.trendhunter.com/trends/popsockets-x-electric-picks.md) - [Empowering Zodiac Phone Accessories](https://www.trendhunter.com/trends/empowering-zodiac-phone-accessories.md) - [Oversized Smartphone Embellishment Grips](https://www.trendhunter.com/trends/popsockets-dimensionals-series.md) - [Smartphone Ring Grip Stands](https://www.trendhunter.com/trends/nanopop-magsafe.md)